Amazon introduced its new fee plan for 2025, Amazon opened a new storefront with “Crazy Low Price”, and now you can search for products with Google Maps. Welcome to the latest edition of Amazon News Update! In this article, we’ll dive into more exciting news and stories that happened in November 2024.
Topics Covered in this Edition of Amazon News for sellers:
- Referral and FBA Fees for 2025
- Amazon Haul – A New Storefront with “Crazy Low Price”
- Perplexity Brings AI Shopping
- Rufus is Confident and Wrong!
- 3D Holiday Shopping Experience
- Live Shopping is Taking the Future
- Alibaba AI Search Tool
- New Advertising Tool by Amazon
- Product Search with Google Maps
Amazon FBA Fee 2025
Amazon will not increase US referral and FBA fees. And, also will not introduce any new fee types, and are decreasing some fees. It’s also offering new benefits.
This announcement came from Amazon recent month.
In 2024, Amazon made changes like- cutting fees for low-priced items and splitting fulfillment fees into inbound and outbound costs. This led to faster Prime deliveries and record-breaking sales for sellers. Amazon also reports sellers are paying 0.05 dollars less per unit than last year.
For 2025, Amazon is focusing on stability and simplicity. Some bulky products will have reduced fees. And, they’re also offering incentives for high-demand, low-stock items to grow selection.

Amazon Haul – A New Storefront with “Crazy Low Price”
Amazon has launched its Shein and Temu competitor called Amazon Haul. Here you can find products with crazy low prices.
All products cost 20 dollars or less—nothing goes over 20! Most of them are under 10 dollars. Every purchase is backed by Amazon’s A-to-Z Guarantee, so quality is never a worry. Delivery takes 1 to 2 weeks. I think it’s a reasonable time frame when you’re getting super cheap products.
There are also some special offers, like free delivery on orders over $25. It’s great for customers and also encourages bigger purchases. In general, the shipping fee is 3.99. Plus, there is a 5 percent off when you spend 50 dollars and 10 percent off when you spend 75!

Perplexity Brings AI Shopping
Perplexity, an AI-powered search engine, just launched a game-changing shopping feature for its U.S. subscribers. It combines big retailers like Amazon and Best Buy, with platforms like Shopify to offer personalized shopping suggestions, also with one-click checkout.
Ask a question like, “What are the best running shoes for a 3-hour marathon?” and Perplexity not only gives an informed answer but also links you directly to products, making shopping faster and smarter.
Amazon Rufus: Confident and Wrong!
Amazon’s AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.
Amazon Rufus has been available to all U.S. customers since July and beta testers since February. The assistant is prominently visible in the app as a button in the bottom right, showing Amazon’s commitment to the new feature.
Recently, it got more confident and started answering questions with product recommendations. It now shows a specific product rather than pointing to a shelf. Rufus responds to questions with five products that shoppers can buy with two clicks (once on the product tile and once on the buy button). Before, it would answer with links to search results from which the shopper would have to pick the product, sorting through dozens of options and taking at least one extra click to buy.
Amazon Beyond: 3D Holiday Shopping
Amazon invites you to explore the new Virtual Holiday Shop. It’s a virtual shopping experience that uses 3D technology powered by Amazon Beyond. It showcases compelling visuals, and interactive content, and feel you inspired to discover new products.
Once inside the shop, you will be greeted with cheerful music and animations… With a few clicks, you can add all of your favorite items directly into your cart and then check out as usual.

Live Shopping is Taking the Future
Livestreams are taking over the TikTok Shop. In August, BK Beauty hosted its first eight-hour livestream on TikTok Shop.
During the livestream, the brand crushed its 20 thousand dollar sales goal, earning five times more. TikTok even flew the team to LA for a professional 10-hour stream, for further boosting sales.
Now, live selling is a key strategy for BK Beauty. While big brands remain cautious, small companies are focusing on livestreams getting good results.
TikTok is also letting some creators add product links from third-party affiliate networks, including Amazon, Walmart, and Target, directly to their posts through a new integration.
Alibaba AI search tool
Alibaba launched an AI-powered search tool, to help small businesses in Europe and the Americas find supplies more efficiently. It’s named after the Harry Potter summoning spell, “Accio”.
It uses Alibaba’s AI model to analyze product trends, and profitability, and connect buyers with suppliers. It supports multiple languages. And can tap into Alibaba’s massive database of over 1 billion product listings.
While Alibaba’s domestic e-commerce still dominates revenue, its international business is expanding with tools like Accio and advanced AI translation.
New Advertising Tool by Amazon
Amazon Sponsored Brands now offers a forecasting tool. It predicts potential impressions and clicks based on your campaign settings, using machine learning and historical campaign data.
These forecasts help estimate performance but aren’t guaranteed. You can access it from the Amazon Ads console. And both sellers and vendors can use it.
Product Search with Google Maps
Google Maps now lets shoppers search for specific products and see which nearby stores have them in stock. Experts say this could be perfect for the holidays.
Retailers need to ensure accurate inventory data, structured markup, and updated store info to make their products visible.
Sync with Google Merchant Center, keep inventory updated daily, and verify your Google Business Profile for better results.
Amazon News Wrap-Up!
These are our selected News for Amazon and other online sellers. Match your business with all the updates of the e-commerce world.
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