Do you know how much Amazon charges to have premium A+ content for brands like Apple, Samsung, etc.? Premium A+ can cost anywhere from $250K and $500K.
It doesn’t appear to be accessible to everyone. However, sellers who have registered as a Brand Owner with Amazon Brand Registry are now eligible for Premium A+ content at no cost for an extended promotional period.
This means that you can now get your brand in front of millions of potential consumers, and increase your visibility and sales by 20-30%. There is no end date for the promotion, and Amazon has indicated that it will be ongoing. They have also said that they will notify customers if there is a fee associated with Premium A+ content and that they will give customers the option to opt in.
What is premium A+ Content?
Amazon Premium A+ Content or Amazon A++ Content is an exclusive tool that goes a level beyond basic A+ Content, giving brands the ability to showcase their product’s most important features and benefits with a modern, visually appealing structure.
Check the below chart to differentiate between Basic A+ content vs Premium A+ content:
Requirements to Get Premium A+ Content Free?
During the promotional period, you will be able to publish Premium A+ content for all registered ASINs using the A+ content manager. But you have to maintain two small and easy requirements. Here are they:
- All the ASINs in your catalog must contain published A+ Brand Story
- You must have at least 15 A+ Content project submissions in “Approved” status within the past 12 months
That’s it. Meet these criteria and for each Amazon storefront, you are eligible for Premium A+ content. Note that access to Premium A+ is granted at the end of each month. You will be notified if you meet the criteria and will not need to contact Amazon for access.
What is Amazon A+ Brand Story?
The Amazon Brand Story is an addition to A+ content, available in the A+ Content Manager on Vendor and Seller Central. It is displayed below the main product information but just above the A+ content in the form of a scrollable carousel made up of customizable modules.
The Brand Story allows brands to showcase who their brand is, what they stand for, what they want their shoppers to know, and what they have to offer. The elements include a hero or background image and brand cards that can be arranged into a carousel for shoppers to scroll through.
Here’s one example:
Why Should You Use Premium A+ Content?
The Premium A+ content allows a brand to visually communicate using imagery and video and uses less text due to character limits for product descriptions. A++ expands the usable real estate of the page, using the entire width of the screen for a sophisticated and modern feel.
- There are 16 additional modules that are media-rich and will make an impact.
- There are more opportunities for content to engage users deeply.
- According to Amazon, you can expect a conversion rate increase of up to 30% with Premium A+
Need premium A+ content for your products? Contact us here!
Conclusion:
Regardless of which content tool (A+ content & Premium A+ content) proves to be the best fit for your brand, you will want to take full advantage of it. If you are an Amazon seller looking for a way to increase your product sales, look no further than the new Premium A+ Content promotion. This program offers free upgraded content placement on Amazon.com in exchange for increased product visibility and higher conversion rates.
Our creative and digital marketing experts at Ecomclips can help brands use A+ Content and A++ Content to increase conversions and give buyers an amazing experience. Contact us here! to learn more.
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