Want more people to visit your Amazon product listing? More traffic = more potential customers, and more customers = more sales. But here’s the real question: How do you actually get traffic on Amazon?
In this guide, we’re breaking down simple and effective ways to drive both internal and external traffic to your Amazon listings — without wasting ad spend or relying on luck.
Want more people to visit your Amazon product listing?
More traffic = more potential customers, and more customers = more sales. But here’s the real question: How do you actually get traffic on Amazon?
In this guide, we’re breaking down simple and effective ways to drive both internal and external traffic to your Amazon listings — without wasting ad spend or relying on luck.
We’ll start with internal traffic (shoppers already on Amazon), and then show you how to bring in new audiences from outside platforms like Google, Instagram, and YouTube. Whether you’re launching a new product or trying to boost a best-seller, these proven strategies will help you get the traffic you need to grow faster in 2025.
How to Drive Traffic to Your Amazon Listing (Internally and Externally)
Use a mix of Amazon SEO and external marketing tactics to grow your visibility.
Internal Strategies (On Amazon)
1. Optimize Your Main Image to Grab Attention
Your main product image is your first impression. If it doesn’t stop the scroll, you lose the click.
- Use high-resolution images with a white background.
- Show your product from its best angle.
- Highlight unique features visually.
- Add infographics (on secondary images) to explain key benefits.
Boost Sales with Better Main Images
2. Use A+ Content & Brand Story to Boost Conversions
If you’re brand registered, Enhanced Brand Content (A+ Content) is a must.
- Tell your brand story with visuals.
- Add comparison charts, modules, and rich product detail.
- Improve buyer trust and reduce bounce rate.
- Increase your conversion rate significantly.
3. Leverage Amazon Advertising Smartly
Amazon PPC remains the fastest and most effective way to get your products in front of the right buyers. Whether you’re launching a new product or scaling an existing one, smart ad placements can drive immediate visibility and results. Sponsored Products help your listings appear at the top of search results and even on competitor pages, increasing chances of conversion. Sponsored Display allows you to retarget shoppers who viewed but didn’t purchase, pulling them back into the funnel. Meanwhile, Sponsored Brands elevate long-term brand equity with banner ads that showcase multiple products and build brand recognition.
Amazon PPC is still the most powerful way to get quick visibility.
- Sponsored Products: Show up on top of search and competitor pages.
- Sponsored Display: Retarget window shoppers.
- Sponsored Brands: Build long-term brand equity and awareness.
4. Encourage Positive Reviews and Ratings
Over 90% of Amazon shoppers read reviews before buying — they’re the ultimate trust signal. If you want to boost your review count, focus on delivering an exceptional customer experience. Once the product is delivered, politely ask for feedback through Amazon’s Request a Review feature or thoughtful packaging inserts.
“Your best marketing tool is a happy customer.”
Tips to Get More Reviews:
- Ensure fast shipping and high product quality
- Send polite, compliant follow-up emails
- Use the Request a Review button in Seller Central
- Add a note inside packaging asking for honest feedback
More reviews = More trust = More sales.
5. Use Amazon SEO Best Practices
Amazon SEO helps drive organic traffic and boost your product rankings.
- Find high-volume keywords using Helium 10, Jungle Scout, or Amazon’s own search bar.
- Explore your competitors: Analyze their listings for ideas.
- Create descriptive, keyword-rich titles and bullet points.
- Monitor your rankings regularly and adjust.
- Leverage A+ content for richer, SEO-friendly listings.
- Use high-quality images with optimized ALT text.
How to Check Amazon Store Traffic
You can monitor your store’s performance using Amazon Stores Insights. It gives you data on:
- Total visits
- Views per page
- Sales generated from your store
- Traffic source (internal vs. external)
You can access it via your Stores builder dashboard or from the main Stores page.
Final Thoughts: Don’t Just Wait for Traffic—Drive It
Traffic won’t magically come just because your product is live on Amazon. You need to take control. From image optimization to smart PPC, SEO strategies, and external traffic generation—every tactic counts.
If you’re struggling with low traffic or conversions, don’t worry. At Ecomclips, we help brands like yours rank higher, convert better, and scale faster—with customized strategies backed by real data.
✉️ Email us at info@ecomclips.com for a free consultation or same-day appointment.
Let’s turn your Amazon listing into a conversion machine in 2025!