One of the numerous popular online marketplaces in the world is Amazon. Multiple sellers offer their products for sale on Amazon. However, not all sellers receive positive thoughts. To get the ranking of the top-rated seller on Amazon, every seller must follow specific Amazon guidelines.
What is Amazon A+ Content?
Amazon A+ Content is improved product detail for your Amazon product pages that can take many forms, including high-quality images, comparison charts, video content, and more. In our social media-driven world, customers desire personalized service, top-notch content, and a seamless experience – including when shopping. To meet evolving customer needs, Amazon has designed A+ Content to help customers make more informed decisions. As Jeff Bezos has said, “we’re customer-obsessed;” to win on Amazon, you have to be customer-obsessed, too.
What is Arts and Crafts activity?
Arts and crafts define different activities involving making things with one’s own hands. Arts and crafts are usually an amusement. Some crafts (art skills) have been practiced since prehistoric times, others are more recent innovations.
Why are Arts and Crafts important for kids?
Art and crafts help young kids explore and express their feelings, share how they connect to their family and friends and talk about their problems, future plans, and aspirations, even if they have not yet developed a whole vocabulary. It also develops fearlessness.
There is 6 significant reason why Arts & crafts are essential for children’s development. They are:
- Motor skills;
- Literacy;
- Math Concepts;
- Creativity;
- Self-Esteem;
- Quality time / Parent Bonding.
There are many reasons for your child to do arts and crafts that will improve their development. But I also think it’s a great way for parents to spend quality time with their kids and keep them off those screens!
That is where Amazon A+ content seems.
Amazon A+ Content is exceeding the content that seems on your Amazon sales page. It allows you to use images and text for different objects and in different templates. In short, it’s a way to show your skills and creativity. If you have access to A+ Content, the description of any branded ASIN (or ISBN for books) can be changed and customized.
How does Amazon A+ Content relate to Arts & Crafts?
Arts & Crafts products can be showcased very well through A+ content. A+ content showcases how kids can showcase their skills and creativity using Arts & Crafts products.
A+ content is free for Amazon brand registered sellers, and it gives you the chance to make your USP for your arts & craft. If you use A+ content to your advantage, using high-quality images for your products is likely to get you a higher number of sales.
Need A+ content for your books? Contact us here!
With these possible tactics, it is possible to increase sales in this category.
Always Use High-Quality Lifestyle Images & Infographics:
One of Amazon’s most popular categories is arts and crafts. The selling rate for this category is 15% (according to Jungle Scout’s 2022 State of the Amazon Seller Report).
Every child is special & they have some special knowledge. To develop their knowledge, they need some arts and crafts items to understand things theoretically and do things in real life for practical skills. So for kids’ development, it is beneficial. Anyone who wants to sell arts and crafts online must have high-quality Amazon A+ content in their product description. When the parents know about the product and see through its A+ content, they might buy it for their children. Without an A+ page, they will feel confused about the product and skip it to find a better product with good quality A+ content and description.
An A+ with a good product image and a lifestyle image will amaze the customer and make them buy that product. A customer always wants a clear view of the product before buying it. With Amazon A+ content, it is a very easy and beneficial way to increase sales.
A product image can be used as a marketing tool to advertise and emphasize your product. It has been displayed that pictures are more useful sales tools than text. Display your brand with high-quality images to assure you are putting your best foot forward.
It is suggested that you include at least four images per product in your A+ Content. You should include lifestyle images and infographics in your marketing materials so that consumers can visualize themselves owning your products.
High-quality images are essential to building successful A+ Content on Amazon and help with sales transformations. Things to assume for best practices regarding images for your A+ Content:
- Pictures of the product in activity are permitted and can be done so using lifestyle images.
- You must not repeat images for A+. The product should be the focus.
- Avoid mentioning competition, and other brands’ products.
Here are a few examples:
Cross-Sell Products
Amazon has stated up to 35% of its earnings come from cross-selling. Besides, another research found upselling is responsible for 4% of all e-commerce sales.
So, this is an area of the A+ Content you will want to take full benefit of! A module offered in the A+ Content on Amazon is called side-by-side comparison. Side-by-side comparisons among the different product models can be a powerful way to upsell.
The side-by-side comparison chart is a great way to spotlight key elements of the individual products so that customers can select the best item for their requirements. This will encourage them to purchase within your brand. Cross-selling products can help you increase sales margins on different ASINs.
A few major reasons that can cause A+ content rejection:
- Text from customer reviews on Amazon.
- Usage of too many quotes or endorsements in the A+ content.
- Adding pricing, promotional details, or discounts. Especially using words such as “affordable,” “bonus,” “free,” “buy now,” “add to cart,” “get yours now,” and “shop with us.”
- Use of time-sensitive information such as “now,” “new,” “latest,” “yet,” “on sale now,” “the latest product,” “the best yet,” and references to holidays.
Conclusion
Creating A+ content for your arts & crafts products listings is one of the best ways to grab more engagement from consumers and improve sales. This is, in fact, the perfect way to determine yourself from your competitors and boost your conversions. It needs only the right knowledge and skill.
Our professional designers can help you to create more visually appealing A+ content for your products. Just contact us here!
Need More Help
In this blog, we have discussed the Amazon A+ content design techniques for Arts & Crafts. If you do not understand any point in this blog or if you have any questions about the Amazon A+ content or want to know more about the Amazon A+ content design technique, you can contact us. We will help you in any way we can.
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