If you want to rank higher on Amazon, sell faster, and outsmart the algorithm in 2025, you don’t need luck—you need smart Amazon SEO strategies that are proven to work. While most sellers chase flashy tactics, they overlook some of the most powerful (and surprisingly simple) methods that can dramatically improve keyword indexing and boost sales. In this blog, we’re breaking down one of Amazon SEO’s most underrated tricks: scrollable text optimization—plus a bonus tip to make your Brand Store rank on Google.
Why the Brand Story Section Is an SEO Goldmine
Most sellers waste the Brand Story section by filling it with images alone—big mistake. Amazon’s A10 algorithm can’t crawl text embedded in images, but it can crawl real, visible text in the Brand Story.
By using keyword-rich, scrollable text in this section, you:
- Help Amazon understand your brand better
- Improve your keyword indexing power
- Boost visibility across related product categories
And here’s the bonus: You can also link to other products or your Amazon Storefront from this section. It’s a subtle way to increase Average Order Value (AOV) and reduce bounce.
Pro Tip: Treat the Brand Story as a mini landing page. Use benefit-driven text and strategic keywords.
The Truth About Text Inside Images
Here’s what most sellers don’t realize: If your A+ Content is packed with text baked into images, it won’t help your SEO at all. Amazon’s algorithm ignores that text because it can’t read it.
Even though Amazon has filed patents to scan image text, as of 2025, it still doesn’t read them. So, what works?
- Add 300–400 words of crawlable text below or beside A+ images
- Write keyword-rich descriptions in bullet point or paragraph form
- Avoid using only visuals—no matter how pretty they are
Alt Text: The Underrated SEO Boost
Alt text (alternative text) is a hidden gem for Amazon indexing. But most sellers ignore it—or worse, they use it incorrectly.
Here’s what to do:
- Use Chrome extensions (like Amazon Assistant or Seller Assistant) to view alt text on listings
- Make sure each image has alt text with relevant keywords
- Use all 100 characters wisely—don’t just say “product image”
This simple tweak can boost your visibility in both Amazon search and Google image search.
Backend Search Terms: Your Secret Keyword Stash
Backend search terms (aka generic keywords) are where you hide all the important keywords you couldn’t fit in your title, bullets, or description.
Use this section wisely:
- Add up to 5 boxes, 500 characters each
- Include misspellings, Spanish keywords, and synonyms
- Don’t repeat words already used in the title
Hot Tip: Spanish keywords can give you a ranking edge in the U.S. marketplace. Many sellers overlook this.
PPC During the Honeymoon Period
The first 14–30 days of your listing is what we call the “honeymoon period”. It’s Amazon’s window of opportunity for new products.
Here’s how to maximize it:
- Run aggressive PPC campaigns during this time
- Aim for velocity, not profit—early sales = long-term ranking
- Don’t hold back—this is your launchpad
If done right, you’ll build momentum that lasts months beyond the honeymoon phase.
Bonus: Optimize Your Amazon Brand Store for Google SEO
Yes, your Amazon Brand Store can rank on Google too. Most sellers forget this part.
Go to your Brand Store backend > Page Settings > Edit Meta Description. Here’s what to do:
- Write a clear 150–200 character meta description
- Use main product keywords
- Make it compelling, not robotic
When done right, this meta description will appear in Google search results and drive external traffic to your store.
Final Thoughts: Real Amazon SEO That Drives Real Results in 2025
If you’re serious about growing your Amazon brand in 2025, it’s time to leave behind outdated tricks and surface-level strategies. Success on Amazon today requires real SEO that delivers real results, including:
- Crawlable, keyword-optimized text that feeds the algorithm
- High-converting backend search terms
- PPC that’s not just aggressive—but strategic
- Meta tags and Brand Store elements that rank on Google, too
Sound like a lot? That’s where Ecomclips comes in.
At Ecomclips (Amazon SEO Agency), we don’t just optimize—our Amazon SEO expert transform listings into performance powerhouses. Our team has helped 6, 7, and 8-figure Amazon brands dominate their niches using tailored SEO, advanced PPC, and cutting-edge content strategies.
Here’s how we help you win:
- Implementing scrollable text that boosts visibility and engagement
- Writing keyword-rich A+ content that drives conversions
- Managing PPC campaigns that scale profitably from launch to long-term growth
- Optimizing Brand Stores to rank both on Amazon and Google
📩 Ready to rise above the noise? Email us at info@ecomclips.com and let’s map out a strategy designed for your brand’s success.
Ecomclips is your unfair advantage on Amazon. Let’s build your next big win—starting today.