Customer reviews are essential for boosting sales in the most competitive e-commerce marketplace like Walmart. According to the Local Consumer Review Survey, 79% of online shoppers trust reviews as much as personal recommendations. Positive reviews build trust and increase buyer confidence, directly impacting purchase decisions. Learning how to gather seller reviews on platforms like Amazon and Walmart can significantly enhance your brand’s credibility and visibility. However, many sellers are unsure how to effectively generate reviews on these platforms. If you’re one of them, this guide will show you how to increase your review count and improve your seller reputation.
In this article, we will discuss:
- The Importance of Walmart Review
- The Impact of Walmart Review
- Types of reviews on Walmart
- How to get reviews on Walmart Marketplace
- Best Practices to Get Walmart Review
The Importance of Walmart Review
Walmart reviews are essential for several key reasons that directly impact your success as a seller:
1. Build Trust with Potential Customers
Reviews act as social proof, helping to establish credibility and trust. Shoppers rely on others’ experiences to make informed purchasing decisions. A product with numerous positive reviews is seen as more reliable and high-quality, encouraging new buyers to feel confident in their purchase.
2. Improve Product Visibility
Walmart’s algorithm favors products with higher review counts and positive ratings. The more reviews your product has, the better its chances of ranking higher in search results, which increases visibility and attracts more buyers.
3. Increase Conversion Rates
Products with strong reviews are more likely to convert browsers into buyers. Reviews help answer potential buyers’ questions and address concerns, reducing the hesitation to complete a purchase. This leads to improved conversion rates.
4. Provide Valuable Feedback
Customer reviews offer direct feedback on your product’s performance. Positive reviews highlight what you’re doing right, while negative reviews can help you identify areas for improvement, whether it’s product quality or shipping experience.
5. Enhance Brand Reputation
A product with consistently positive reviews helps establish a positive brand reputation. Over time, this can increase customer loyalty and encourage repeat purchases, contributing to long-term success on Walmart’s platform.
6. Outpace Competitors
In a competitive marketplace, reviews can set your products apart from competitors. A product with more reviews, especially if they are favorable, can become the preferred choice for customers, giving you a competitive edge.
By focussing on collecting and managing reviews, you can boost your product’s visibility, trustworthiness, and overall performance on Walmart, all of which contribute to increased sales and customer satisfaction.
The Impact of Walmart Review
On the Walmart marketplace, star ratings are prominently displayed either to the right of the product on the desktop or below the product image on mobile, providing shoppers with a quick overview of customer opinions. The detailed reviews are located further down the page, but clicking the “reviews” button next to the star rating will take users directly to them.
Walmart’s algorithm highlights the most helpful positive and negative reviews, giving buyers a balanced view of customer experiences. While this may not always benefit the seller, it ensures a buyer-centric approach. Additional reviews are listed below and can be filtered by star rating or sorted by options like Most Relevant, Most Helpful, and Highest Reviews.
Types of reviews on Walmart
At Walmart, there are various types of reviews that customers can leave, each serving a different purpose in influencing potential buyers. Here are the two main types of reviews:
Product Reviews
Product Reviews are the buyers’ opinions about the products they have bought from Walmart. Apart from customers, Walmart allows its employees to write product reviews, too; however, their reviews are posted with a Walmart Associate label.
Seller Reviews
Similar to product reviews, seller reviews are the buyers’ opinions of the sellers from whom they bought goods. Seller reviews are about the service quality that you as a seller provide.
How to get reviews on Walmart Marketplace
Have no reviews, bad reviews, or a mix of reviews that isn’t meeting your needs? Working to build up a base of better reviews can turn a bad image into a profitable one, improving the likelihood that shoppers will choose your products first. Keep these strategies in mind when creating your approach:
1. Walmart Review Accelerator
Gathering reviews can be challenging when launching a new product, especially if sales are slow. Walmart’s Review Accelerator program is designed to solve this problem and quickly get those first few reviews.
You enrol your product, and real Walmart customers are invited to try it out and leave an honest review. In return, they receive a small reward toward their next Walmart purchase, creating a win-win scenario. Each review costs just $10, and you can get up to five reviews per item. It’s a small investment that can make a big difference in boosting your credibility and driving sales.
To enrol in the program, simply go to your Seller Center, click on Growth Opportunities from the Analytics section
and open the Review Accelerator tab. There, you can select the eligible products you want to enroll in and start building your review count.
2. Use Bazaarvoice to Generate More Reviews
Another way to quickly gather reviews is by partnering with authorized review aggregators like Bazaarvoice. By using Bazaarvoice, you can pay for their services to collect reviews from verified buyers. Walmart will display these reviews on your product page, giving you more social proof and helping to spark conversation around your products.
This method is a great way to gather reviews quickly while enhancing your product’s credibility on the platform.
3. Send Follow-Up Emails
One of the simplest and most effective strategies for generating reviews is to follow up with customers via email after they’ve received their order. A well-timed, friendly email can make all the difference in getting feedback. Thank your customers for their purchase, ask about their experience with the product, and invite them to leave an honest review on Walmart.
You can even take this further by building a customer email list. Over time, gathering email addresses from frequent buyers can help you promote new products, offer special deals, and encourage more reviews.
4. Leverage Social Media
Social media is a powerful tool for building relationships and engaging with your audience. You can run promotional campaigns on platforms like Facebook and Instagram, encouraging customers to leave reviews after purchasing your product. For instance, you could launch a contest where customers who write a review get a chance to win a special gift or discount.
By using creative tactics on social media, you can quickly gather reviews while also building a loyal fanbase.
5. Answer Customer Questions
Walmart allows shoppers to ask questions about a product directly on the product page. This is a golden opportunity to engage with your customers and provide them with valuable information. By quickly answering customer questions, you demonstrate attentiveness and help to alleviate any concerns. This can lead to higher customer satisfaction and may even inspire more positive reviews.
6. Reply to Negative Reviews
Negative reviews are inevitable, but how you handle them can turn a bad situation into a positive one. Don’t ignore negative feedback—respond promptly, offering a solution. Apologize for the customer’s experience and provide options, such as returning or replacing the item. When other potential buyers see that you’re taking steps to resolve issues, it creates a positive impression of your brand.
By actively engaging with negative reviews, you can build trust and encourage future buyers to leave their own positive feedback.
7. Provide Fast Shipping
One often-overlooked way to gather positive reviews is by offering fast and reliable shipping. Shoppers love fast delivery, and when their purchase arrives quickly, they are more likely to leave a good review. Make sure to provide tracking information so customers can easily follow their orders—this helps build confidence in the buying experience and may lead to more positive feedback.
8. Offer a Great Product
Finally, the most important factor in generating positive reviews is to simply offer a great product. If your product delivers on its promises, meets customer expectations, and stands out in quality, you’re much more likely to receive positive feedback. Offering an exceptional product minimizes the chances of negative reviews and naturally encourages happy customers to leave glowing feedback.
Best Practices to Get Walmart Review
A good Walmart review provides valuable and honest feedback that helps other customers make informed purchasing decisions. Here are the key elements of a well-written Walmart review:
Honesty and Authenticity
A good review should reflect the reviewer’s genuine experience with the product. Whether the feedback is positive or negative, authenticity is crucial to building trust among other shoppers. Reviewers should highlight both the strengths and any weaknesses of the product.
Detailed and Specific Information
A strong review includes specific details about the product’s performance, quality, and features. It should address aspects such as:
- How the product meets or falls short of expectations
- Any notable pros and cons
- How long has the product been used
- Situational details (e.g., “Great for small spaces,” “Did not work well in humid conditions”).
This level of detail helps future buyers assess whether the product will suit their needs.
Inclusion of Photos or Videos
Adding images or videos of the product in use enhances the credibility of the review. Visual evidence allows future buyers to see how the product looks in real life, making it easier to determine whether it meets their expectations.
Conclusion
Getting reviews on Walmart fast is possible if you’re proactive, customer-centric, and utilize all available tools and strategies. From leveraging Walmart’s Review Accelerator Program to providing exceptional customer service, there are plenty of ways to encourage your buyers to leave their feedback. Remember, reviews are key to building trust and driving future sales, so invest time and effort in asking for and responding to them. With the right approach, you’ll be gathering reviews in no time, setting your Walmart store up for long-term success. If you face any issues with the Walmart review, feel free to let us know in the comment box or e-mail us at info@ecomclips.com.
