Exciting changes are happening on major e-commerce platforms like Amazon, Walmart, TikTok, and Temu! This month, Amazon announced Prime Day, new AI investments, and better seller tools. Walmart is introducing virtual packs, and TikTok Shop is making a big impact in the beauty industry. Temu is also gaining more repeat buyers. These updates are making online shopping easier and more enjoyable for everyone.
In this article, we will cover:
- Updates of Amazon
- Updates of Walmart
- Updates of Temu
- Updates of TikTok
Updates of Amazon
1. Amazon announced Prime Day
Amazon announced the Prime Day date, which will take place on July 16 and 17. Sellers should take full advantage of the prime day. They should prepare exclusive discounts, coupons, or sponsored product campaigns any time before the event.
If sellers submit a deal and send inventory to the fulfillment centers, your deal will be eligible for promotion on Amazon. We have a detailed video on the first day of this year. You may find the following video informative and helpful in maximizing your profit.
2. New Announcements on AI
Amazon introduces new AI-powered tools to help with advertising. With these tools, you can create engaging and vibrant images at a glance. You can upload an image, and then this tool will create a different background for this image. It will use insights from product descriptions and customer reviews to create ad-ready images.
The intelligent thing about this tool is that you don’t need to create a prompt that much. This AI will scan your listing and probably add some of its ideas to the image. Even if you don’t specify every detail in your prompt, You can create the images with different formats and aspect ratios as well.
There is one more update on Ai. Another article here says, Amazon announces expansion of generative AI listing tools to sellers across Europe. Now this tool is available in France, Germany, Italy, Spain, and the United Kingdom.
Amazon is also planning to integrate a new AI-based algorithm named COSMO. It’s a large-scale e-commerce common-sense knowledge generation and serving system. Simply, it will work on proving the most accurate result a customer is looking for. If you want to learn more about this great update, you can check out the following videos.
3. Amazon Accelerate 2024 registration
The Amazon Accelerate 2024 registration is open now. This annual seller conference will be held from September 17, 2024, to September 19, 2024, in Seattle, Washington.
Amazon will deliver many resources and information directly to the sellers. You will get first-hand knowledge directly from Amazon leaders, and they will unveil innovations as well. You can forget valuable connections with peers and Amazon experts. Thousands of sellers and community members will be there.
The deadline for this program registration is July. You need to pay $499 as a registration fee for this program. If you want to register for this program, please do so by the mentioned date.
4. Amazon’s New Packaging
An article from CNBC says Amazon has removed 95% of the plastic air pillows from its packaging in North America and will replace them with paper fillers.
It is Amazon’s largest plastic packaging reduction effort so far. And this will help to remove
almost 15 billion plastic pillows annually. Amazon is planning for the full removal of plastic from its packaging by the end of the year.
5. A New Review Insights Feature on Amazon
Amazon announced new, data-driven features within the Customer Review Insights tab of the Opportunity Explorer. You can now access new customer review insights to help launch successful products.
6. Updated FBA Enrollment Opportunities tool
Amazon has updated the FBA Enrollment Opportunities tool to help you decide which products to enroll in FBA and better understand your fulfillment costs.
You can now use the FBA Enrollment Opportunities tool to identify products priced below $10. These products are qualified for low-priced FBA fees; compare them with standard FBA fulfillment fees.
Updates from Walmart:
Virtual Packs are Available at Walmart
David, CEO of SellCord, said in a LinkedIn post that Walmart is introducing virtual packs. This is very similar to virtual bundles on Amazon. But it has a couple of advantages, according to David.
As you already know, if you sell virtual bundles on Amazon, you don’t get any discounts on your fulfillment fees. But according to this in WFS (Walmart Fulfillment Service), you are getting a discount for multiple packs. You don’t need to create listings one by one as well.
Updates on TikTok
1. TikTok Shop is Huge for the Beauty Industry
The Verge.com says, “TikTok Shop is huge for the beauty industry.” TikTok Shop is the ninth-biggest online beauty and wellness retailer in the US and the second-largest in the UK.
TikTok Shop allows brands and influencers to directly sell products in the app by linking them to videos. Beauty content is one of the most popular types of videos on TikTok. Some creators make a living by sharing tips or testing out products. So, you can see the power of video for online selling.
According to another article from Civic Science, Amazon is a top destination for brand-focused beauty shoppers. Amazon is not only a top destination to start searches for beauty products, but it’s also a leading marketplace for beauty buyers to finalize a purchase. So, Amazon is number one.
So, if you’re selling beauty products on TikTok Shop, make sure you’re also selling them on Amazon as well. But branding is important in the beauty category.
2. TikTok Change Their Game Plan
As we knew from the previous month’s update, “TikTok had planned to roll out its shopping platform in Spain, Germany, Italy, France, and Ireland as early as July.
However, this new article says the company has paused those expansion plans. They will not confirm when they get back to this plan. However, they focused more on the US marketplace to avoid possible bans.
Updates on Temu
Temu Attracts More Buyers Than eBay
Temu is rising rapidly in the e-commerce community. One of the articles says, “Temu Attracts More Repeat Buyers than eBay, Challenges Amazon!”
This Chinese e-commerce site has been in the U.S. market for less than two years. This marketplace creates competition and challenges among the big marketplaces like Amazon, Walmart, eBay, etc.
Recently, a London-based online marketing firm conducted a survey. They’ve found some interesting trends among American online shoppers. It revealed that 34% of the respondents made purchases from Temu at least once a month. This figure exceeds eBay’s, which is 29%.
Conclusion
To sum up, these exciting updates from Amazon, Walmart, TikTok, and Temu are set to change the online shopping experience. With innovative tools, new features, and strategic expansions, these platforms are making shopping easier, more engaging, and more enjoyable for everyone.
We tried to cover a wide range of exciting news and updates for e-commerce sellers. We carefully sort and pick everything just to ensure that you’re not missing out on any important news.
If you need any help with Amazon, Walmart, TikTok, or any other e-commerce platform, contact us today in the comment box or email us at the following email address: info@ecomclips.com
To learn more about e-commerce, please check out our other blog. Also, you can check out our YouTube videos related to Amazon as well.
