The items from Walmart are not published for various reasons. You might have noticed that some of your Walmart SKUs are “Unpublished”. We need to know, how to publish unpublished items in Walmart. Walmart introduced the Growth Opportunities dashboard for unpublished Items. Walmart encourages sellers to review the Unpublished section regularly to address all the issues.
Now, let’s see the top five reasons why Walmart products are displayed as unpublished:
1. Uncompetitive Pricing
2. Low Seller Ratings
3. Walmart Restricted Products, Categories, and Brands
4. No Primary Image
5. Reasonable Price Not Satisfied
1. Uncompetitive Pricing
It’s no secret that Walmart is concerned about price. Sellers on Walmart or a rival marketplace can be removed if their price is higher than the original.
2. Low Seller Ratings
Your seller ratings are a clear indication of not only how customers feel about your product or service. If your ratings are consistently low, then Walmart may unpublish your listing before considering.
3. Walmart Restricted Products, Categories, and Brands
Walmart takes the security of its customers and sellers seriously. Do not publish any of the Products on the Walmart ban list under any circumstances.
4. No Primary Image
Walmart carefully observes images that have a significant role in customers’ decisions about the final purchase.
● The quality of your image must be good. The main feature image must be highlighted.
● Main Images should feature items with white backgrounds.
● Don’t resize smaller images to fill space, as this reduces image quality.
5. Reasonable Price Not Satisfied
Customers would save massively by purchasing this item on a competing website. When unpublished item prices are back within an acceptable range, Walmart will automatically republish the item.
Case Process To Publish Unpublished Item On Walmart
You can claim it by making a case that it should be published. You have to follow up on the case timely. If they are non-responsive, you can chat with them very quickly. Their chat agents are very helpful. If they are unable to resolve this, they will transfer to an internal team. They will check this from their end and get back to you via email.
Step-By-Step Process To Publish Unpublished Item On Walmart
If you face an unpublished item issue, first of all, you have to click Help, then click Visit Partner Help, then drop down, and here the option name is Get Support.
Then you have to select the category specifically for which section you want to create a case. If you choose Items and Inventory, you can find here that an unpublished item is an option. After clicking here, you will also get 3 options the COMP error code, Trust & safety error code, and other unpublished error codes.
If the issue is COMP, here you can find an option, Did this solve your issue? If you click No, you will finally get two options. One is chatting with Walmart Partner Support, and the second is opening a case via email.
In this section, you must briefly describe your problems and specify which item is causing you problems.
After creating the case, keep this case with regular follow-ups. If you describe all things correctly, they will reply back to the case. They publish the unpublished item from their end.
Insights
In conclusion, having your Walmart products unpublished can negatively impact your sales and business. However, understanding the reasons why items are unpublished and the steps to republish them can help sellers resolve the issue quickly. It is important to maintain competitive pricing, high seller ratings, and adhere to Walmart’s product guidelines, including having high-quality images.
For better sales and getting more buyer engagement, you can add Walmart Rich media content to your Walmart listing. Here, you can see how to add Walmart’s rich-media content.
By creating a case and following up with Walmart’s support team, sellers can have their unpublished items republished and get back on track to success in the Walmart marketplace. If you have anything more to know, please let us know via our mail address info@ecomclips.com.
