Amazon is the largest eCommerce giant in the world. It is constantly striving to improve the online shopping experience for millions of customers around the globe. With a focus on convenience, efficiency, and innovation, Amazon regularly introduces updates to its platform, services, and products.
The update includes adding more information and organic keywords to your listing. From now, you can add up to 10 bullet points, 5 descriptions, 5 search terms, Special features, and so on. These will hugely impact the selling experience and ranking factors for the sellers.
In this blog, we will discuss some new Amazon updates that could be beneficial for all sellers.
Quick overview of the content:
- What new changes has Amazon made to product listings recently?
- What is the purpose of adding extra description fields, generic keywords, bullet points, and special features to a product listing?
- Can buyers see the additional descriptions, keywords, and features on the Amazon product page?
- Are the new updates available for all product categories on Amazon?
What new changes has Amazon made to product listings recently?
Amazon, the world’s largest online marketplace, has been making strides in enhancing the online shopping experience for its customers. Recently, Amazon has made updates to its product listing features, giving sellers the ability to add more search terms, bullet points, descriptions, and special features to a single product listing. This means that sellers can now leverage up to
- 5 Generic Keywords
- 10 bullet points
- 5 special features
- 5 product descriptions
But what does this mean for you as a buyer? Well, it’s simple: better product information means better decision-making. With the added keyword fields, sellers now have more opportunities to optimize their listings for organic search, making it easier for you to find what you’re looking for.
Additionally, the extra bullet points and product descriptions allow sellers to provide more detailed information about their products, giving you a better understanding of what you’re purchasing.
More Backend Keywords:
The previous limit for search terms or generic keywords on Amazon was a maximum of 249 bytes. However, Amazon has recently updated this limit and now allows sellers to add up to 1250 bytes of keywords in five distinct boxes. This means that sellers can add up to five times more generic keywords for a single listing. It’s important to note that these extra keyword fields will not show up on the product page but will work as back-end keywords to improve organic traffic, visibility, and conversion rate.
Bullet Points:
The maximum number of bullet points that can be added to a single product listing on Amazon has been increased to 10 in recent updates.
Sellers can now add up to 10 bullet points to their product listings. This means that they can include more information about their products, which can help customers make more informed purchase decisions. The character limit has also been increased, allowing sellers to include more keywords in their bullet points.
Amazon’s special features:
Amazon has introduced a new section where sellers can add up to 5 special features for a single product listing. These features can help differentiate your product from competitors and provide customers with more information about your product.
Description:
Previously, there was only one product description field available, but now you can add up to 5 descriptions. This means you can add more information about your product and also use more keywords to improve its visibility. While these additional descriptions won’t appear on the product page, they can still help sellers include more keywords in their listings and improve their search rankings.
How can you set up Amazon’s new updates?
Enhancing your product listings can be achieved by incorporating additional generic keywords, bullet points, special features, and product descriptions, and the following steps outline how to do so effectively:
Step 1: Log in to your Amazon Seller Central account and go to the “Inventory tab”.
Step 2: Find the product listing you want to edit and click on the “Edit” button next to it.
Step 3: Select the Product Details section and locate the “Generic Keywords” field. Then Click on the “Add More” button next to the Generic Keywords field. This will allow you to add 4 more Generic keyword fields.
Step 4: In this step, we can see that there are four extra boxes for updated fields for “Generic keywords”. Enter up to 249 bytes of keywords in each of the five distinct boxes. This will give you a total of around 1,250 bytes of keywords.
Step 5: In the “Product Detail” page section, find the “Bullet Points” section and click on the “Add More” option. You can now add up to 10 bullet point fields based on your products. Enter relevant information, including keywords, into each of the bullet points.
Step 6: To add special features to your product, navigate to the “Special Features” section on the product detail page and input up to five features into the designated fields.
Step 7: Now locate the “Product Description” section on the “Product Detail’ page, and select the “Add More” option to input up to five detailed descriptions. It is essential to include relevant information and keywords in each of the product description fields.
Step 8: Once you have filled up all the information, Just press “Save and Finish”.
Then just click on the “Done” button to submit the changes. It may take up to 24 hours to reflect the changes on the product details page.
What is the purpose of adding extra information:
The purpose of adding extra description fields, generic keywords, and special features to a product listing on Amazon is to increase the visibility and discoverability of the product. By adding more keywords, bullet points, and descriptions, sellers can increase the chances of their product appearing in relevant search results, leading to more organic traffic, visibility, and ultimately, conversions.
Additionally, the special features section allows sellers to add specific attributes about the product, such as material, color, size, etc., which can also help customers find the product they are looking for. While these extra fields may not appear on the front end of the product page, they can still influence the search algorithm and help the product appear higher in search results.
Can buyers see the additional fields on the front end:
The visibility of extra description fields, generic keywords, and special features on the product details page on Amazon depends on various factors, including the specific category and subcategory of the product.
Amazon has specific guidelines for product detail pages that sellers must follow to ensure that their products meet Amazon’s standards for accuracy, completeness, and relevance. If the extra description fields, generic keywords, and special features meet these guidelines and are deemed relevant and useful for customers, they are likely to be visible on the product details page.
However, Amazon may also remove or hide information that is deemed irrelevant or low quality, or that violates their content guidelines. Therefore, it is important to ensure that any information provided on the product details page is accurate, relevant, and meets Amazon’s content guidelines to increase the likelihood of it being visible to customers.
Are the new updates available for all product categories on Amazon?
The answer is “No”. The new updates are not available for all product categories on Amazon at this time. However, it is possible that these updates will become available for all categories in the future.
We have tested the following categories where this update is available till the date:
1. Tools & Home Improvement
– Fixed-Blade Knives
– Pocket Knives & Folding Knives
– Flood & Security Lights
– Close To Ceiling Lights
– Tarps
– Pulls
2. Arts & Crafts
– Fabric
3. Baby Products
– Storage & Organizers
4. Automotive
– Batteries
5. Clothing, Shoes & Jewelry
– Nursing & Maternity Bras
– Briefs
– Athletic Socks
– Slippers
– Pendant Necklaces
– Sandals
– Industrial & Construction Boots
6. Building Supplies
– Floor Heating
7. Bedding & Linens
– Duvets
– Duvet Cover Sets
8. Furniture
– Mattresses & Mattress Bases
We hope this will be updated soon for all other categories.
To sum up, Amazon has always been dedicated to providing new opportunities for its sellers. Through regular updates, Amazon enables sellers to take another step closer to the top of the search results. Every seller dreams to rank on the first page of Amazon’s search results, and these updates allow them to incorporate more keywords and gain more visibility than ever before.
We hope this article will be helpful for you. If you still find difficulties with any part, feel free to comment below. We are always ready to help you with any e-commerce-related solution.
