Are you a new seller on Amazon? Or has your sales rate not increased? Do you want to stand out from the competition and attract the attention of potential customers?
Then Amazon-enhanced brand content is here for you. There are some rules and regulations for Amazon A+ content. Now we will discuss what you can do and can’t do in Amazon A+ content. Let’s start.
In this article, we’ll discuss:
- What is Amazon enhanced brand content?
- How much does it cost?
- Benefits of Amazon enhanced brand content.
- Do’s and Don’ts of Amazon Enhanced Brand Content Design.
- Amazon Enhanced Brand Content examples.
What is Amazon enhanced brand content?
Enhanced brand content is now known as A+ content. It enables the brand sellers to make enhancements in their images and text placement while also telling buyers about their qualities through a “brand story.” This feature can also be used to answer customer inquiries by providing detailed and quick information, which would help the customer in making quick purchase decisions.
The following are included in the Enhanced Brand Content (A+ content):
- Keyword research
- Image editing
- Copywriting
- EBC designs using custom templates
- EBC Publishing on Seller Central
- Meta description set up
How much does it cost?
Enhance Brand Content is now free and available to sellers who have been acknowledged by Amazon as brand owners. The seller will be able to add EBC to the ASINs that are a part of their approved brand catalog once they have been approved as the brand owner. However, keep in mind that you cannot add content to ASINs that are not associated with the brand; doing so will result in a warning or account suspension.
Do’s and Don’ts of Amazon Enhanced Brand Content Design:
When it comes to EBC or A+ content, Amazon has very strict guidelines. You can accomplish some things, but there are many things you can’t. Amazon will only reject your application if it determines that the wording and image do not comply with its policies.
What can you do in EBC:
- Use readable text in the images.
- Use short text or bullet points.
- Use high-resolution images.
- Keep product size perfect. Not so large nor small. Keep it natural.
- Remove copyrighted, trademarked, or registered symbols from your logo.
- Use realistic lifestyle composite images. The images are essential to your A+ page because they represent your products.
What you don’t do in EBC:
- Don’t make your A+ page text-heavy.
- Don’t use different font sizes in one banner.
- Don’t use words such as cheapest, free, best, affordable price, environment friendly, certificate, awards, buy now, FDA approved, customer satisfaction, recommended by, certified, tested, approved, proven, validated.
- Don’t use any symbols or images that represent the words mentioned above.
- You cannot mention your own company’s contact information.
- Don’t copy another seller’s information like product images, text, etc.
- Misspelling and grammatical errors can lead to the rejection of EBC.
- You are not allowed to display your Amazon product customer reviews or any other product reviews.
- Don’t use copyright, trademarks, or registered symbols.
- You can’t link outside of Amazon.
- Don’t use third-party quotes from outside sources or editorials.
- Don’t use shipping information or anything related.
- Don’t mention anything about guarantees and warranties.
- Don’t mention products being used for any criminal activity.
Benefits of Amazon Enhanced Brand Content :
Here are some specific benefits of Enhanced Brand Content:
- Customer engagement can rise with well-designed, Enhanced Brand Content.
- It helps lead to higher conversion rates.
- Search rankings are improved by including relevant copy and image keywords.
- Your customers’ trust in you as a brand can be boosted via Amazon A+ Content.
- You can highlight the many aspects of the related products in your catalog on the comparison module on the product description page, which increases the possibility of cross-selling.
Here are some perfect EBC content examples:
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