There is no doubt that Amazon is the number one eCommerce platform in the world. With over 200 million active users, it is a powerful platform for businesses to sell their products. However, with so many businesses competing for attention, it can be not easy to get your new products noticed. That is where Amazon … Read more
Amazon Ads has finally launched an update to its advertising console that provides advertisers greater flexibility and control over their bidding strategies. Now, adjusting bids based on peak conversion hours is possible, representing a significant opportunity to align campaign performance with customer buying trends. This exciting news for Amazon advertisers is the introduction of new … Read more
Amazon PPC broad match keywords are one of the most effective ways to lower your ACOS by 15% or more. By using broad-match keywords, you can reach a wider audience and discover new keywords that are relevant to your product or service. Help you to reduce your irrelevant spending by getting irrelevant keywords to use … Read more
As an Amazon seller, you’ve likely come across Amazon sponsored display videos. Amazon is introducing fresh avenues for sellers to promote their products in a more creative manner through PPC campaigns. Amazon display video ads are proving to be highly impactful. Amazon video ads can be very effective in increasing sales. In fact, Amazon’s own … Read more
If you are a seller on Amazon you must have seen many brands’ videos. Amazon is bringing new opportunities for sellers to advertise their products in a more innovative way through PPC campaigns. Amazon video ads are demanding and effective ads. There might be various ads like Sponsored Products, Display and Brands but Brand Video … Read more
Amazon Sellers often stay confused about what things they need to do for PPC or advertising, well it’s not an easy task though! Running PPC campaigns on the marketplace that actually generate sales and have the conversion genuinely takes a lot of in-depth knowledge on bidding, keywords, CPC, targeting and so many other stuff. Out … Read more
Amazon Search Query Performance Brand Analytics is a potent tool that helps you grow your business on the Amazon marketplace. The Search Query Performance (SQP) Report in Amazon shows how your product listings performed by search term on Amazon on a weekly, monthly, or quarterly basis. You can either view this data at the brand … Read more
Amazon continually enhance their Features for both consumers and sellers. The exciting news for Amazon advertisers is the introduction of hourly DayParting reporting at the PPC campaign level and rule-based bid adjustments for Sponsored Product campaigns, adding a powerful new dimension to campaign optimization. This innovation is a testament to Amazon’s commitment to providing cutting-edge … Read more