‘Less is more’ is the concept that can create a massive opportunity for Amazon sellers. For a thriving business on a single marketplace like Amazon, you must know the right strategy for keyword research. According to business experts, keyword research is considered the most important piece of the puzzle. We are literary talking about the buyer intent the way buyers think whenever they feel the need for something. Think of yourself as a buyer and imprint your thoughts into words. Both the short tail and long tail keywords are crucial, one helps increase possibilities to stand out in the competition and the latter helps to target the shoppers who are searching for a specific product.
What Are Short Tail keywords?
Short Tail Keywords are an array of single words or shorter phrases with high search volume. This could be the name of a product in general.
What Are Long Tail keywords?
Long Tail Keywords usually indicate phrases of three or more words that shoppers use in searching for a specific product. These keywords are unique and have low search volume, less commonly searched than single words or shorter phrases, all the while leading to higher rates of conversion.
Short Tail or Long Tail Keywords:
Short tail or long tail, which keywords can generate sales? Sellers sometimes think about perhaps too much about search volume instead of why a customer is searching for something. When you need something, you will have a detailed visual image of what product would fulfill your needs. Customer is used to translating that image in their mind to search for on Amazon. And browse the search results until they find the product that best matched the image in their mind of what would fill your initial need. For sales, we require great content and the natural structure of long-tail keywords that match the buyer’s intent.
Best Tools For Long Tail Keywords:
As a professional expert, we would recommend Helium 10’s Cerebro as a tool to research the long tail keywords. Helium 10 is a versatile suite of related tools, all focused on helping users manage different parts of their Amazon selling accounts.
Lets See How It Works:
Log in to your Helium 10 account and go to Cerebro. Insert 10 ASINs of top-selling similar products that you have selected for top-ranking keywords. Click on ‘Get Keywords’. These ASINs will produce a very wide array of search results when input into Cerebro. You have to filter out the keywords based on important criteria.
You will get a phrase as a keyword and not an individual word. This translates into buyer intent. If someone goes onto Amazon with the intent of buying they will type in phrases to get a match for what they’re looking for.
Keyword research is more than just a way to assemble keywords and incorporate them into the listing. It’s a necessary strategy involving several components that have the potential to bring your product listing to page one of Amazon search results. One of them is adding long tail keywords that help match the buyer intent. Resulting in, your product will have more opportunities to be visible on the front page, while customers searching their desired items to satisfy their needs.
Ecomclips helps Empower Entrepreneurs Worldwide to Start, Grow and Scale Businesses on Amazon. Keep watching us and stay up-to-date and ahead of the curve with the latest strategies for serious Amazon sellers and learn to integrate sustainability practices into your financial business model for long-term returns.
