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How to Create Target Chain Store Advertising Campaigns Using Criteo Media Platform

Target is one of the top e-commerce marketplaces where you can buy your daily living items. Like other big box-type departmental stores, it’s the seventh-highest retailer in the United States. It has doubled its revenue since 2005. In 2021. Target Corporation has generated 93,561 million USD. Throughout 1,948 stores in the USA, Target sells Beauty Products, Clothing, Electronics, Food, Furniture, Games, Jewelry, Pet Supplies, Shoes, Small Appliances, Toys, and many other things. As Amazon is crowded, it’s high time to make a good position and achieve a market share of your products. Unlike Amazon, you will be able to sell your items through their e-commerce website alongside retail stores. But to do that you need to use a retail media platform.

What is a Retail Media Platform?

Retail Media Platform Helps you to reach shoppers with relevant ads near the digital point of sale on retailer and marketplace websites and apps. It helps the shoppers who are purchasing more online, enables you to operate & maintain your campaigns without relying on third-party cookies, and generates traffic and sales for your products.

How to Create Target Chain Store Advertising Campaigns

After setting the Criteo account, listings, categories, and all, you have to access and click on the upper left-sided “Campaigns” option. Then, Click on the “+ Campaign” option.

The naming of the Campaign: At first, you need to name your campaign. Naming can be based on your item’s characteristics or features or category.

Setting Timeline of Campaign: You need to set a timeline for your campaign. You can run your campaign without an end date or with an end date. The setting end date can help you to run advertisements for mentioned specific time.

Campaign Budget Setting: After setting the timeline, the budget part comes. You can either cap your budget or uncap your budget. You can also set a budget cap based on monthly and daily. If you set a budget cap with a specific amount of money, then the campaign will only run advertisement until the campaign’s spending touch the budget cap threshold.

Attribution Settings: After setting the budget setting, attribution settings come. You can select 7 days to a 30-day post-click attribution lookback window. The standard 30 days lookback window is the default where you don’t need to change anything. You need to save the campaign setup that you have done so far by clicking on “Save & Continue” in the right-downside corner of the page.

 Naming Line Item: Here comes the second phase of the opening campaign.  you need to name your ad line. Naming can be based on your item’s sizes or colors or categories.

Setting Retailer: You need to select the brand you are going to sell in the Target marketplace. Choosing the wrong retailer will lead you to technical problems which need to avoid.

Setting schedule for Ad line: In Criteo, you can set an end date for both the campaign and the ad line which is very helpful if you want to run an advertisement for only a specific ad line for a specific time.

Ad-Line Budget Setting: In Criteo, setting an ad Line based budget is the most convenient feature that can help you to set a budget daily or monthly for each ad line. You can easily set daily and monthly spending limitations for each ad line in this part. Later, you need to save the ad line setup that you have done so far by clicking on the “Continue” in the right downside corner of the page.

Selecting Items for Advertisements: In the third phase of the opening campaign, you need to upload the items ID. You can either select your item from the “Search Account Catalog” or search your items by GTIN, UPC, MPN, or SKU IDs. Searching by UPCs is the most efficient.

Adding Keywords: Adding keywords in campaigns is a very new feature that helps you to add both keywords and Negative-keywords in this part of the campaign. You can reduce advertising spending wastage by adding negative keywords here. Also, you can focus on any particular search terms by adding them in the Keyword section. Later, you need to save the setup that you have done so far by clicking on “Continue” in the right downside corner of the page.

Optimization Setting: In the last phrase, you need to set optimization as well as the bid. In the optimization part, you can maximize your attributed conversions for revenue, conversions, or clicks. Conversions are the best option if you are looking for sales.

Setting Bid: There is a minimum bid limit. You can set any bid above the minimum bid limit. Increasing your bid can lead to more traffic and higher Cost per Click. You can also cap your bid limit by setting the “Max Bid” option. Applying “Max Bid” can help you to set a range for your bidding.  Lastly, you need to save all the setups that you have done so far by clicking on “Save & Continue” in the right downside corner of the page.

At last, there will be a page where you can check all the settings you have made. Now you can launch the campaign by clicking on “Launch” in the right downside corner of the page.

It’s very easy to start and launch a campaign for Target advertising by using Criteo retail media platform. No other media platform can give you this many campaign settings as Criteo. Monitoring, checking, and adjusting in campaign as well as ad line level is now very much easier than in previous times because of continuous updates. 

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