Protect Your Sales Using Brand Gating on Amazon – Step by Step Guide

Last Updated on May 31, 2022 by

If you are selling products as an authorized brand, your brand name is your most valuable asset. So you need to protect your brand reputation for future growth. Amazon Brand Gating is a feature that helps you prevent unauthorized resellers from using your brand name to sell knock-off versions of your products. In this article, we will discuss how to Protect Your Sales Using Brand Gating on Amazon.

What is Amazon brand gating, and how does it work?

Amazon Brand Gating is an Amazon Brand Registry program that helps your company prevent illegal resellers from selling your goods or a clock-off replica of them on Amazon. This program requires resellers to prove that they have been permitted to sell your brand items.

How to Use Brand Gating to Protect Your Sales

There is no official mechanism for banning your products as of 2021. There are, nevertheless, a few actions that can assist you with becoming gated:

1. File a Trademark Application

You’ll need to register your brand as a trademark in the country where you want to market, and you’ll need an active text or image-based trademark. If you don’t have a registered trademark yet, Amazon accepts pending applications that are in the process of being processed through the Amazon IP Accelerator or with trademark offices. To join Amazon Brand Registry, you’ll need a registered trademark.

2. Create a list of ASINs for your products.

You need to contact Amazon and deliver a list of your most important and/or most fabricated ASINs to Amazon. Create a list of product ASINs you want to protect with Amazon brand gating. If you have a comprehensive product catalog, start with products that generate the most sales and have been targeted by facked sellers before. You’ll then forward this document to your devote representative or contact at Amazon.

3. Measures Against Counterfeiting

For years, Amazon has struggled with counterfeits. However, it has been warning investors in government papers since 2019 that the selling of fake items poses a risk to the association and its reputation. Counterfeiters attempt to obtain their goods through a third-party marketplace, where merchants can offer their wares directly on the site.

These are the procedures that are taken to stop counterfeit listings. Here are some relevant actions you need to submit:

  • Enrollment in Amazon Brand Registry
  • Use of the Brand’s logo in its items and packages
  • Product bundle offerings
  • Enrollment in Transparency by Amazon
  • Cease-and-desist letters for counterfeiters

4. Approved for Reselling : 

Amazon claims resellers or third-party sellers to prove you’ve approved them to sell your product. The program uses ASINs linked to your product catalogue and your product listings on Amazon to determine if a seller must provide evidence. They need to follow some steps:

  • Approves based on performance on Amazon
  • Fees payment
  • Dispatch Amazon the invoices from Manufacturers
  • Provide evidence of authorization from the Brands to sell their products.

5. Confirmation of Approval:

Check your listings to assure that your ASINs are Brand Gated. Here’s the procedure:

  • Login with a different seller account. Don’t generate a secondary account for your Brand, this goes against Amazon’s violation policies
  • Locate the ASINs you wanted to submit for brand gating.
  • Click on “Sell on Amazon” or “Sell yours”.

A warning message (“You need the approval to list in this brand”) should pop up for Gated Products. That means the product/listing is Brand Gated on Amazon.

To conclude, we hope this article assists you in understanding how to protect sales using Brand Gating on Amazon. If you have required any extra assistance or any further queries please leave a comment in the comment section. And we will respond to you with appropriate solutions.

Leave a Comment



    Sign Up For Our Newsletter

    Keep yourself updated with latest trends to maximize revenues across all of your sales channels.


    What Clients Say About Us?

    Wow, their team has been great! I have been working with freelancers and remote marketing agencies for about a decade and they are among the best.

    Isaac Curtiss

    Office Furniture Outlet INC.

    Helped overcome difficult tasks that would have taken us a lot of time. We do recommend their services!

    Blake Tanner

    Tanner International INC.

    I’ve been working with Fred and his team for the past few months and have been very happy with their work.

    Dan Hawkins

    Mixles Limited

    Great help/addition to our business. All tasks are fully completed in a timely manner.

    Maurice Embry

    Sam Tucker LLC

    Used for years now and wil continue to use for many more years. I also have no doubt recommending friends and colleagues to use too.

    Nathan Reeves

    Xenons Online Limited

    Our company has worked with Ecomclips for over a year now. I’ve found the team to be very flexible, easy to coach, and adaptable. You won’t regret working with them.

    Abraham Kwan

    PG Incorporation

    The team at Ecomclips has served all my needs with excellence. They are very attentive to my requirements. Communication is fast and crystal clear. I definitely recommend them.


    Right Parts Group INC.

    So far I have hired Freddy and his team has been excellent, they are guiding me as grow my business. I will continue to work with them.

    Bev Matushewski

    FiTTeck INC.

    Excellent friendly prompt service


    Ahmedani Canada INC.

    We’ve been working with Ecomclips for a couple of years now and we are more than happy and appreciative of the their service. Definitely recommend.

    Michael Burnley

    Zooshoo INC.

    A+++ Perfect!!

    Imran Hassam

    Amedeo Apparels Limited


    Why we need UI design for Designing a Website or Mobile Apps

    UI design is the design field that focuses on the look and feel of an app or website that

    Read More

    Amazon Brand Store Design and the Benefit of having an Amazon Brand St ..

    What is an Amazon Brand Store? In order to exhibit a selection of your products, you can c

    Read More

    How to List a Single Item on BigCommerce | Grow Online Business Listin ..

    BigCommerce is a cloud-based eCommerce platform that provides individuals and businesses w

    Read More