Protect Your Sales Using Brand Gating on Amazon – Step by Step Guide

Last Updated on May 31, 2022 by

If you are selling products as an authorized brand, your brand name is your most valuable asset. So you need to protect your brand reputation for future growth. Amazon Brand Gating is a feature that helps you prevent unauthorized resellers from using your brand name to sell knock-off versions of your products. In this article, we will discuss how to Protect Your Sales Using Brand Gating on Amazon.

What is Amazon brand gating, and how does it work?

Amazon Brand Gating is an Amazon Brand Registry program that helps your company prevent illegal resellers from selling your goods or a clock-off replica of them on Amazon. This program requires resellers to prove that they have been permitted to sell your brand items.

How to Use Brand Gating to Protect Your Sales

There is no official mechanism for banning your products as of 2021. There are, nevertheless, a few actions that can assist you with becoming gated:

1. File a Trademark Application

You’ll need to register your brand as a trademark in the country where you want to market, and you’ll need an active text or image-based trademark. If you don’t have a registered trademark yet, Amazon accepts pending applications that are in the process of being processed through the Amazon IP Accelerator or with trademark offices. To join Amazon Brand Registry, you’ll need a registered trademark.

2. Create a list of ASINs for your products.

You need to contact Amazon and deliver a list of your most important and/or most fabricated ASINs to Amazon. Create a list of product ASINs you want to protect with Amazon brand gating. If you have a comprehensive product catalog, start with products that generate the most sales and have been targeted by facked sellers before. You’ll then forward this document to your devote representative or contact at Amazon.

3. Measures Against Counterfeiting

For years, Amazon has struggled with counterfeits. However, it has been warning investors in government papers since 2019 that the selling of fake items poses a risk to the association and its reputation. Counterfeiters attempt to obtain their goods through a third-party marketplace, where merchants can offer their wares directly on the site.

These are the procedures that are taken to stop counterfeit listings. Here are some relevant actions you need to submit:

  • Enrollment in Amazon Brand Registry
  • Use of the Brand’s logo in its items and packages
  • Product bundle offerings
  • Enrollment in Transparency by Amazon
  • Cease-and-desist letters for counterfeiters

4. Approved for Reselling : 

Amazon claims resellers or third-party sellers to prove you’ve approved them to sell your product. The program uses ASINs linked to your product catalogue and your product listings on Amazon to determine if a seller must provide evidence. They need to follow some steps:

  • Approves based on performance on Amazon
  • Fees payment
  • Dispatch Amazon the invoices from Manufacturers
  • Provide evidence of authorization from the Brands to sell their products.

5. Confirmation of Approval:

Check your listings to assure that your ASINs are Brand Gated. Here’s the procedure:

  • Login with a different seller account. Don’t generate a secondary account for your Brand, this goes against Amazon’s violation policies
  • Locate the ASINs you wanted to submit for brand gating.
  • Click on “Sell on Amazon” or “Sell yours”.

A warning message (“You need the approval to list in this brand”) should pop up for Gated Products. That means the product/listing is Brand Gated on Amazon.

To conclude, we hope this article assists you in understanding how to protect sales using Brand Gating on Amazon. If you have required any extra assistance or any further queries please leave a comment in the comment section. And we will respond to you with appropriate solutions.

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