Amazon provides sellers several ways to showcase their products to millions of potential customers globally. Adding existing products to your listing is one of the prominent ways to boost your sales and visibility. This listing feature on Amazon offers several benefits for the sellers along with optimized product listing.
People are wondering about this feature, is it even possible?
Yes, this is possible. If you look at the following image, you will see here multiple sellers are selling the same item at different prices.
In this guide, we’ll walk you through the step-by-step process, and share valuable tips on how can you add the perfect existing products to your listings.
We will cover:
- What are Existing Products on Amazon?
- Benefits of Adding Existing Products on Amazon
- How to Add an Existing Product on Amazon
What are Existing Products on Amazon?
Existing products on Amazon are items that already have listings on the platform. These can include a wide range of products, from electronics and clothing to books and household goods. As a seller, adding existing products to Amazon allows you to grow into an established market and reach customers who are actively searching for those items.
Benefits of Add Existing Products on Amazon:
Adding existing products on Amazon offers several benefits to the sellers. These are:
- Time-Saving: This feature on Amazon saves a good amount of time for the sellers. Sellers aren’t required to complete the listing procedure particularly. They just need to select the perfect product.
- Optimized Listing: When the seller wants to add an existing product that means the product has been already listed on Amazon. Sellers need to select a well-optimized listing to maximize visibility and boost sales.
- Selling Opportunity: Adding existing products can complement a seller’s existing catalog, allowing for cross-selling and upselling opportunities to maximize revenue and customer satisfaction. This feature also prevents duplicate matches which means, the product doesn’t appear multiple times.
- Competitive Advantage: Offering popular products that already have a presence on Amazon can give sellers a competitive benefit, as they can capitalize on established demand and market trends.
- Review and Ratings: It is the most interesting advantage of this feature. When you add an existing product you will get all the existing reviews and ratings of the product.
Overall, adding existing products on Amazon can be a strategic move for sellers looking to expand their product offerings, increase sales, and establish a strong presence on one of the most prominent e-commerce platforms globally.
How to Add an Existing Product on Amazon
Step 1: We need to Log In to our Seller Central account. From the Seller Central dashboard, we need to click on the Menu Button. Then we will hover over Catalog and click on the Add Products button to move forward.
Step 2: On the add products page, there are several options to search for products, such as Keywords, ASIN, and Web URL. We will select Keywords to search for our desired product. Then we will put our Keywords and click on the Submit button.
Step 3: Remember that, the result might show many results but you have to select the perfect product. Once we determine the product, we need to select the Condition and click on the Sell this Product button.
Step 4: Now, we need to put our offer details such as the Quantity and Price. Then we need to select the fulfillment channel FBA or FBM.
Here, if you choose Amazon FBA the quantity field will be removed.
Step 5: If you want to add more attributes to the offer, click on All Attributes.
Step 6: Once you go on All Attributes, you will get many other fields to put in such as Offering Collection Type, Product Tax Code, Gift Options, etc.
Step 7: Once you are done, please click on the Save and Finish button. Amazon will show your product to the customer within 15 minutes.
These are the steps we should follow to list an existing product on Amazon.
In conclusion, Adding existing products to Amazon is a straightforward process that can easily expand your reach as a seller. By following the step-by-step guide outlined above, you can effectively list your products on Amazon’s platform. As a seller, you should regularly monitor your listings, adjust pricing as needed, and provide excellent customer service to maximize your success on Amazon.
If you need any help with Amazon, feel free to let us know in the comment box or email us at the following email address: info@ecomclips.com
To know more about Amazon, please check out our other blog. Also, you can check our YouTube videos as well related to Amazon.
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