How To Use Creative Assets in Amazon Seller Central

Last Updated on August 28, 2021 by

Every day, eCommerce is upgrading and Amazon, the giant marketplace, is no different. Creative Assets, the newly added feature of Amazon, is here to help you create an image library for Amazon A+ content. So, how can you do that? This article is going to illustrate all the steps with proper examples so that you can easily add images to use later at your convenience.

Amazon brings new updates every year for the convenience of the customers. Amazon always adds new features and updates its algorithm. Amazon has reached to A9 Algorithm to improve its strategies. Recently Amazon has added a “Creative Assets” feature for A+ content. It is a useful tool to keep your Brand Assets organized. Whenever you want you will be able to use your assets instantly and effortlessly.

What are Amazon “Creative Assets”?

Creative Assets is like a collection of your uploaded Assets for A+ content. You can also upload your brand assets to reserve them here to utilize later.

Where will you find your brand assets?

Log into your account and hover over the Advertising tab. Click on A+ Content Manager.

Click on Start creating A+ content.

Click on Create Basic.

You can add the content name and click on Add Module.

Select any format.

Click on Click to add images.

Again click to select.

You will find all of your brand assets here. You can add any of them.

Clicking on the details you can add information for your assets.

You can add images here to use for later. When it is necessary to build and publish your content you can use your reserved images from here anywhere, any time.

The benefits of this tool are that you have your brand assets anywhere, anytime. You can use them easily and efficiently. You do not need to fear losing your assets. The drawback is it does not have any deletion opportunity so if you upload any asset for test purposes or anyhow several times that will clutter your archive. So you need to be careful when you are uploading something. Please do not forget to share your views with us.

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