For Amazon sellers, A+ content is crucial to increase conversion and brand value. It helps the seller showcase the product and brand with visually appealing images, descriptions, storytelling, and comparison charts. It builds trust and credibility in customers to help them make the buying decision.
In this guide we will discuss the following:
- What is A+ content on Amazon
- Why it is important to add A+ content
- Why does some A+ content fail
- How can we design a better A+ content
What is Amazon A+ Content?
Amazon A+ content is a feature that allows sellers to show products with rich media elements inside Amazon listings. Sellers can include high-quality images, Infographics, detailed descriptions, carousels, videos, comparison charts, and FAQs on the A+ content.
There are Two Types of A+ Content:
- Premium A+ Content
- Basic A+ Content
Know more about Amazon Basic and Premium A+ Content from the “Amazon A+ vs. Amazon Premium A+ Content” blog.
When Can Sellers Include A+ Content on Their Product Listings?
To add A + content to the Amazon Listing the seller must enroll in Amazon’s brand registry.
Why is it important to add A+ content?
Listings with A+ Content often see higher conversion rates. They engage shoppers more effectively and provide a professional, trustworthy look to your products. It improves the shoppers’ experience by answering some questions upfront. Such an engaging shopping experience leads to high conversion.
Special Features of Amazon A + Content
Enhanced Visuals
Sellers can use larger high-quality images, lifestyle photos, info, and videos to showcase their products effectively.
Customizable Modules
Amazon A+ Content offers various modules that allow the presentation of brand story, product features, and benefits
Comparison Charts
Comparison charts help customers compare different products or features easily, and make the purchasing decision easy.
Interactive Elements
A+ Content includes interactive features like hover hotspots or carousels that enhance user engagement.
Why Does Some A+ Content Fail to Impress Shoppers?
A+ content is crucial to give a great customer experience. Yet some A+ content fails to do that. Next, we will Analyze some modules of A+ content that will fail.
1st Module:
This is the first module. It just has a logo and brand name. There should be an engaging title and subtitle.
The way the products are placed in this module is not engaging enough. A lifestyle image would be better.
2nd Module:
The second module highlights 6 features of the product. These features do not carry much information. We could say more about them, using words like scratch resistance, dishwasher safe, and three-layered construction.
We could also add carousels for each feature with lifestyle images.
3rd Module:
The Third Module has a size comparison. But still, we didn’t find any lifestyle image.
4th Module:
The fourth has 4 pans placed randomly all over the frame with a slogan. It should be a lifestyle image.
Overall, we cannot say it is a good design!
How Can We Design a Better A+ Content?
Great A+ content should impress the shoppers and help them make the buying decision. Next, we will see how we suggest modules for A+ Content
1st & 2nd Module:
We used two modules to build this one continuous image. Lifestyle image in the beginning engages the shoppers more. There is a title and subtitle to motivate the shoppers to explore the content more.
3rd & 4th Module:
These two modules show the color variations. The first one has all the color variations in one image with a great background. Then there are carousels to show each color variation in different backgrounds to impress the shoppers.
5th Module:
Then we can add four smaller images with Key features and short descriptions.
6th Module:
Then more carousels with key features and eye-catching images.
7th Module:
Then another lifestyle image with a slogan and more selling points.
Conclusion
Now, if you want to scale up your Amazon A+ content design, you can send us the link. We can talk about it, find the weak points, and we will suggest how to make it best. We have 12 years of experience as an Amazon A+ content agency. You can also check out our website www.ecomclips.com and get more updates!
More About Amazon A+ Content –
- How to CREATE A+ Content in 2024 Amazon
- AMAZON Listing SEO with A+ Content | Alt Text on A+ Enhanced Brand Content – Amazon A+ Tutorial
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