By /

Difference Between Amazon A+ and Amazon Premium A+ Content

What is Amazon A+ content?

In the competitive earth of e-commerce, where countless products for consumer attention, establishing a distinctive brand presence is crucial for success. Amazon A+ Content empowers you to highlight what sets your brand and products apart from the competition. 

Amazon A+ Content allows them to differentiate their products from competitors, improve the overall customer shopping experience, and drive higher conversion rates. This enhanced content allows you to describe products differently.

Feature Of Amazon A+ Content:

  • Multiple, varied images of a product

Variation images allow adding of additional images for each variation of the product. This additional variation images gallery plugin gives your customers an extra feature to showcase your products that give visitors multiple views of your products.

  • Bullet points

The effective use of bullet points in A+ content helps highlight important information, direct the reader to themed lists, and improve a document’s overall readability. These simple tips provide a guide for using bullet points successfully in A+ content.

  • Comparison charts

With A+ Enhance Marketing Content, you can create your own comparison charts to help educate and inform consumers yourself. Your charts cannot compare your product with the competition, but it’s a fantastic way to showcase your related products and feature comparisons within a single ASIN.

  • Additional text modules

Alternative Text (alt text) is a short text description that can be digitally attached to figures or images to convey to readers the nature or contents of the image.

  • Multimedia content

Multimedia content refers to the combination of various media elements, such as text, images, audio, video, and interactive elements, to deliver information or entertainment in a dynamic and engaging format.

Here’s the A+ Content for example:

Benefits Of Amazon A+ Content:

Increased Sales: A+ Content helps to improve the overall shopping experience for customers, making it more likely for them to make a purchase. The enhanced product descriptions and visual elements can effectively showcase the unique features and benefits of a product, leading to higher conversion rates and increased sales.

Enhanced Customer Trust: The detailed and engaging product information provided through A+ Content helps build customer trust. By addressing potential questions or concerns, showcasing product quality and benefits, and providing a professional presentation, sellers can instill confidence in potential buyers and increase their trust in the product and brand.

Brand Storytelling: A+ Content enables sellers to effectively communicate their brand story and values to customers. They can showcase their unique selling propositions, brand history, and mission, fostering brand loyalty and differentiation.

Increased Conversion Rates: A+ Content has been shown to positively impact conversion rates by providing a more compelling and immersive product experience. Engaging content can drive customer trust, increase product understanding, and ultimately lead to higher sales.

Availability for Amazon Brand Registered Sellers: A+ Content is available to professional sellers on Amazon who are enrolled in the Amazon Brand Registry program.

Overall, the benefits of Amazon A+ Content include increased sales, improved product differentiation, enhanced customer trust, reduced returns, improved brand awareness, better product understanding, and accessible self-service creation. By utilizing A+ Content effectively, sellers can optimize their product listings and create a more engaging and informative shopping experience for customers.

What is premium A+ content or A++ Content?

Amazon Premium A+ Content or Amazon A++ Content is a tool that goes beyond basic A+ content and gives brands the opportunity to showcase the key features and benefits of their products in a modern and visually appealing structure.

While the ability for brands to consume basic A+ content is free, Amazon’s premium A+ content offering tends to be more expensive.

Feature Of Amazon Premium A+ Content:

  • High-quality Multiples Video modules

You can add video module to your Premium A+ Content, you’ll need to have the video theme. Once you have the video theme in your Premium A+, you can add using the features and functionalities of your product of the video.

  • Interactive hotspot modules

Premium A+ Content, now known as A+ Enhanced Marketing Content, allows brand owners to create visually enhanced product descriptions with rich media elements such as images, videos, comparison charts, and detailed product information.

  • High-quality & large images

When creating A+ Content (formerly known as Premium A+ Content) on Amazon, including high-quality and large images can greatly enhance the visual appeal of your product listing. Here are some tips for using high-quality and large images effectively.

  • Greater optimization for mobile devices and voice

Amazon’s guidelines and best practices for Premium A+ Content creation while implementing mobile and voice optimization strategies. By catering to mobile users and voice search trends, you can enhance the visibility and engagement of your products on Amazon.

  • Enhanced comparative tables

Amazon’s guidelines and best practices for creating premium A+ Content, including specific requirements for comparative tables. By effectively utilizing enhanced comparative tables, you can provide customers with a comprehensive overview of your products, facilitate comparison shopping, and increase the likelihood of conversion.

  • Question and answer modules

Amazon’s guidelines and policies regarding Q&A modules within Premium A+ Content for customers. By leveraging this feature effectively, you can address customer concerns proactively, provides helpful information, and build trust with potential buyers on Amazon.

  • More room for creatives

By leveraging a combination of visual elements, storytelling techniques, interactive features, and persuasive copywriting, you can create captivating and effective A+ Content that engages customers, showcases your product’s strengths, and ultimately drives conversions.

  • Mobile-friendly or voice-friendly product pages

Premium A+ Page mobile-friendly and voice-friendly, you can provide a seamless shopping experience for customers, increase engagement, and drive conversions on Amazon.

  • And Testimonials

By leveraging testimonials effectively, you can enhance the credibility of your product and instill confidence in potential customers.

Here’s the Premium  A+ Content for example:

Benefits Of Amazon Premium A+ Content:

Enhanced Product Presentation: Amazon Premium A+ Content allows you to showcase your product in a more visually appealing and engaging way. With the ability to include high-quality images, videos, and interactive elements, you can create a captivating product page that stands out from the competition.

Valuable Insights: A+ Content provides access to valuable performance metrics and analytics. By monitoring the performance of your content, you can gain insights into customer behavior, identify areas for improvement, and optimize your content to maximize its effectiveness.

Increased Organic Search Visibility: A+ Content is indexed by search engines, which can positively impact your product’s visibility in organic search results. By optimizing your content with relevant keywords and descriptive text, you can improve your product’s discoverability and attract more organic traffic.

Overall, Amazon Premium A+ Content offers numerous benefits that can significantly impact your product’s visibility, Premium A+ content allows you can showcase your brand story on product detail pages with improved visuals and more engaging content. Premium A+ content can help you stand out from the competition, improve conversion rates, and increase sales.


Amazon A+ content and premium A+ content are valuable tools that can significantly enhance your product listings on the platform. By leveraging its features and benefits, you can create a compelling and persuasive shopping experience for customers, ultimately driving sales and growing your brand presence on Amazon.

Leave a Comment

Your email address will not be published. Required fields are marked *