Amazon is the most trafficked ecommerce website in the world. It is a competitive product-selling marketplace on the internet. Essentially, anyone with a physical product can sell it on Amazon. The seller can sell products on Amazon depending on their business model and goals. If you want to sell a product on Amazon, you have to compete against another seller. Creating a compelling brand story is a powerful way to increase your visibility and sales. Amazon’s brand story can make your brand more appealing to customers.
In this content, I’m going to describe to you an Amazon brand story that portrays your brand theme.
Amazon brand story
Amazon brand story is available as a scrollable carousel where brand-registered sellers can portray their brand values, ethics, mission, vision, people, and the process behind making products while also highlighting their product catalog and brand story. Available for both Amazon sellers and vendors, a brand story is a complementary marketing feature similar to A+ content located just above the A+ on the product detail page (PDP), an Amazon brand story is displayed as a scrollable carousel made up of customizable modules where brands are able to tell their story, engage shoppers, and ultimately drive sales.
Amazon first released brand stories back in 2020 and has since optimized the feature to allow for more customization instead of following a strict template, brands now have the option to choose between four different modules that can be personalized to highlight their story and values while displaying products and linking to the brand store.
Features of Amazon brand story
You can access two types of brand stories from the Amazon brand registry.
There are two types of brand stories:
1. Brand
2. Brand carousel
Basic sellers have access to the Brand. And A++ and A+ Premium sellers have access to the Brand Carousel. Both of these features are excellent opportunities for branding and increasing sales.
Requirements for making an Amazon brand story
Amazon A+ content brand story you must be a brand owner on amazon and have registered with the Amazon brand registry.
After verifying that you are eligible to create an Amazon Brand story, you can access the brand feature of the brand story.
You’ll need the following points to create an Amazon brand story:
- A brand name
- A brand logo
- A registered trademark
- Up to three high-resolution product images
- A cover image (brand focus image)
- An about the brand statement
How to create a brand story on Amazon
First step: Create an Amazon brand page. This is where you’ll be able to upload your branding assets and tell your brand’s story.
Second step: After setting up your Amazon brand page, you’ll need to create a brand story that answers the following questions:
– Who are you?
Briefly introduce your brand and what you do.
– What are your values?
Mention what your brand stands for, your unique value proposition, and why you exist.
– How did you get started?
Share your brand’s origin story.
– Who is your customer?
Describe the type of person who buys from you.
– What problem do you solve?
Explain what needs your product or service addresses.
– How are you different?
Prove why you’re better than your competitor.
Take note of a few things. These include:
Target audience:
Think about who they are and what they want. What kind of language do they use? What are their pain points?
What message do you want to convey?
It’s important that you be clear and concise. You want your target audience to understand what your brand is all about and what you can offer them.
How best to convey that message?
Now that you know who your target audience is and what message you want to convey, it’s time to figure out how best to get that message across. This is where creativity comes in.
You could use graphics and text to tell your story. Make sure it’s something that will grab your target audience’s attention. Or if you want to show how you can address customer pain points, you can use videos to show your product or service in action.
Your brand story should be compelling and unique. It should also be reflective of your overall branding strategy.
How to upload a brand story
Amazon brand registered sellers can use the A+ content tool under the advertising tab to add their Brand Story on Amazon. Creating a brand story on Amazon is simple and straightforward. Follow these steps:
Step 1: Log into your account on Amazon Seller Central.
Source: sellercentral.amazon.com
Step 2: Under the Advertising tab, select “A+ Content Manager“ from the drop-down.
Step 3: Click on the “Start creating A+ content” button.
Source: sellercentral.amazon.com
Step 4: Click on “Create a Brand Story.”
Source: sellercentral.amazon.com
Step 5: You will be directed to a new page that has the Brand Story screen. Add your Content Name and select your Language.
Step 6: Add your text and background image. Make sure that your text is clear and readable. The image that you select should be high quality and represent your brand well. It should also be sized well to fit the screen.
Source: sellercentral.amazon.com
Step 7: Select the “Add Modules” button and add your modules.
Step 8: Add your ASINs by selecting them. Choose the “bulk upload” option if you want your brand story to appear on all of your brand’s ASINs.
Source: sellercentral.amazon.com
Step 9: Once you are done, click on “Review and Submit” to submit your brand story.
Writing a successful brand story on Amazon
- Keeps it real
When writing your brand story, be sure to stay true to your brand’s voice and message. Don’t try to be something that you’re not – it’ll come across as inauthentic and could deter customers from engaging with your story.
Some ways you can keep it real include using first-person pronouns like “we” and “us”, as well as including personal anecdotes and stories that help humanize your brand.
- Make it engaging
A successful brand story is one that’s able to engage the reader and hold their attention from beginning to end.
To do this, you’ll want to make sure your story is well-written and engaging, with a strong beginning, middle, and end. You’ll also want to use imagery and other visual elements to break up the text and keep things interesting.
Start by introducing your brand and telling the story of how it came to be. This is where you’ll capture your readers’ attention and give them a sense of who you are as a company.
- Keep it relevant
It’s important to make sure that your brand story is relevant to your target audience. This means writing about topics that would be interesting to them and using language that they can relate to.
If you’re unsure of what your target audience is interested in, consider conducting market research or reaching out to them directly for feedback.
- Make it unique
There are a lot of brands out there, so it’s important that your story is able to make yours stand out from the rest. One way to do this is by focusing on what makes your brand unique, whether it’s your company’s vision, mission, values, or product offering.
You can also highlight customer testimonials and success stories to show how your brand has helped others in a meaningful way.
- Make it relatable
As I mentioned before, your target audience should be able to relate to your brand story. This means writing about topics that are relevant to their lives and using language that they can understand.
It’s also important to show how your brand can help them solve a problem or improve their life in some way. This is what will resonate with your readers and help them to see the value in what you’re offering.
Amazon Brand Story A+ Content Examples
Here are 2 Amazon brand story examples
Charlotte Home Furnishing Inc.
This is a furnishing brand. Charlotte has been in this business for 18 years and are registered with the BBB (Better Business Bureau).
They creates a vanity fair collection of hand-picked designer home decor. It is a leading seller of wall art, European tapestries, tapestry cushions, tablecloths, Afghan throws, table runners, handbags, table mats, bell pulls decorative accessories, lines and gift items.
Image: Brand story 1
Queensland Quintessentials
This is a beauty products brand. They bring family owned and operated here in Queensland helps them two things; family and lifestyle. The build great products that will last-for their family and yours.
Image: Brand story 2
Conclusion
Amazon brand story is a powerful tool that can help you connect with customers and promote your brand. Amazon A+ page allows creating a brand story so that you can easily introduce your brand. I think this blog will be helpful for you to create a perfect Amazon brand story.
