Amazon’s Second Prime Day Early Access Sale 2022. Details & More

Last Updated on October 22, 2022 by

Is there another Prime Day in 2022? No, In 2022, there won’t be another Prime Day. However, Amazon has declared that its Prime Early Access Sale will take place on October 11. During the 48-hour deal, which is exclusive to Prime members.

What is the Prime Day? 

Prime Day is a massive two-day annual sale event hosted by Amazon that is only open to Prime members. Every year, Amazon holds an exclusive deal called Prime Day. Unlike previous sales events, the deals offered aren’t open to the general public; rather, they’re only available to people with active Amazon Prime memberships, hence the name “Prime Day.” Expect Amazon devices to drop to new lows, as well as thousands of deals on everything from tech to apparel.

When is Amazon Prime Day 2022?

Amazon Prime Day 2022 took place on Tuesday, July 12, and Wednesday, July 13 of this year. The Prime Early Access deal for the fall edition of Amazon Prime Day is scheduled for Tuesday, October 11, and Wednesday, October 12.

What is the Prime Early Access sale?

The business is providing customers yet another opportunity to save a lot of money, similar to Amazon Prime Day. Thousands of deals in every area, including home and kitchen, beauty and fashion, tech, furniture, and more, are promised during the two-day Amazon Prime Early Access Sale. Customers can anticipate discounts from both huge names and local businesses. While hundreds of transactions are planned to last for only a few hours, many of them will last for both days.

When Will Amazon Prime Early Access Be Available?

The Amazon Prime Early Access Sale will begin on Tuesday, October 11, at 12 a.m. Pacific Time (PT) and ends on Wednesday, October 12, at 11:59 p.m.

What Is the Difference Between the Amazon Prime Early Access Sale and Prime Day?

The very first Prime Early Access Sale is meant to provide customers with fantastic savings before the holiday shopping frenzy and Black Friday and Cyber Monday sale events. While you can expect that the 48-hour sale will provide comparable discounts to Prime Day, the shop is enhancing the shopping experience with never-before-seen features such as a Top 100 list highlighting the most well-liked giftable items. Ahead of the sale, Amazon is also producing holiday gift guides, similar to the Toys We Love and Home Gift Guide sections where you can make direct purchases.

Are only Prime Members eligible for the Early Access Sale?

No, a large number of the Prime Early Access Sale discounts will be open to non-Prime members as well. However, a number of the deals might only be accessible to Prime members, or they might only be offered at a much larger discount in addition to free two-day shipping. The biggest discounts are available if you sign up for a free 30-day trial of Amazon Prime if you’re not already a member.

What Items will be Available for Purchase During the Prime Early Access Sale?

Amazon Prime members can expect incredibly low pricing on everything from fashion and technology to kitchenware and household needs, similar to what was offered on Amazon Prime Day in July. Both new and current Prime members can take advantage of the two-day sale.

Why is it important for the seller?

Here are some great facts to assist you understand how Amazon Prime Day might help you develop. According to a survey of consumers, 64% of them intend to shop on Amazon on Prime Day. The estimated 11.2 billion U.S. dollars in purchases made during Prime Day in 2021 made it the most lucrative shopping day in Amazon history. As a seller, Prime Day gives you the ideal justification and chance to interact with your customers before, during, and even after the sale. Since traffic to around 66% of items increases during this period compared to typical sales before the event, Prime Day helps non-Prime Day products sell.

Amazon PPC Strategy for Prime Day / Early access sales:

To achieve the best outcome from the advertisements, select this option before starting any campaigns:

  • Create or choose a good product details page with good content, images, and backend keywords.
  • Set your budget for higher traffic.
  • Choose how you want to set up your bids.
  • Select your top competitors and keywords for targeting.

For advertising, Amazon events like Prime Day, Early access sales can be very beneficial at bringing in new customers. If you want to know more PPC strategy for Prime day / Prime Early access sales, please check our previous content “Amazon PPC Strategy for Prime Day”.

Hope you have generated more knowledge about Prime day / Prime Early access sales from this content. Further, If you have any confusion or questions please let us know in the comment section. We are ready to help you with those.

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