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Amazon Vine for Reviews and Ratings – Eligibility and Enrollment Process for Amazon Vine Program in 2023

In determining the success of a product, customer reviews and feedback play a crucial role in shaping purchasing decisions, specially on Amazon. When potential customers browse products on Amazon, they often look at the ratings and reviews to get an idea of the product’s quality, reliability, and performance. 

Recognizing this, Amazon introduced the Amazon Vine Program to gather authentic, unbiased product reviews from trusted reviewers. This program aims to foster transparency and provide valuable insights to fellow shoppers.

Amazon Vine was created to combat fake reviews and enhance the credibility of the review system, benefiting both shoppers and sellers alike.

If you believe that your product is of good quality and are confident in its potential success, then the Amazon Vine Program will be the best option to get reviews from a selected group of trusted reviewers. 

Throughout this guide, we will cover up-

  • What is the Amazon Vine Program?
  • How does the Amazon Vine Program Work?
  • What are the Benefits for Reviewers & Shoppers?
  • Eligibility to Enroll Products in the Program
  • How to Enroll in the Program?
  • Enrollment Cost
  • Pros and Cons of Participating in the Program

What is the Amazon Vine Program?

The Amazon Vine Program is an invitation-only program that allows vendors to receive honest and unbiased reviews of their products from a selected group of Amazon customers, known as Vine Voices. 

The Amazon Vine Program functions as a mutually beneficial system for both reviewers and shoppers. Reviewers who are part of the program receive the opportunity to try out new and pre-release products across various categories, such as electronics, books, household goods, and more. They can share their genuine opinions and experiences with shoppers, helping them make well-informed purchasing decisions. 

Vine Voices are also recognized with a distinctive green badge on their reviews, which adds credibility to their feedback and increases their visibility to potential followers.

How does the Amazon Vine Program Work?

After your enrollment in the Amazon Vine Program, one of the Vine Voices may choose to review your product, and in exchange, you provide the product to them for free. In the first 28 days, Amazon will only show your product to a targeted group of Vine voices who typically purchase in your category. 

The process starts with an Amazon Vine reviewer requesting your product within 24 hours of your enrollment. Once the request is made, it takes about 1-2 days for the product to be shipped to the reviewer. 

After receiving the product, the reviewer takes some time to analyze and use it before writing a thorough review. There is no strict deadline for reviewers to complete their reviews, so it may vary from case to case. If you get a positive review from Amazon vine voice, it will appear as the top review with a vine voice tag.

Vine voice with positive review:

Additionally, it’s worth mentioning that the reviews you receive may not all be 5-star ratings. if Vine Voices find anything wrong with your product, they don’t hesitate to mention them in their review. So, be prepared for both positive and negative feedback.

Vine voice with Average review:

What are the Benefits for Reviewers & Shoppers?

Benefits for Reviewers:

Early Access to New Products: Vine Voices have the opportunity to try out and review new and pre-release products across a variety of categories, ranging from electronics to books, household goods, and more.

Enhanced Visibility: Vine reviews are labeled with a distinctive green badge, helping reviewers stand out and gain recognition for their expertise. This badge adds credibility to their reviews and increases their visibility to potential followers.

Engage with a Community of Reviewers: Vine Voices can connect with fellow reviewers, sharing their experiences and knowledge, and fostering a sense of community within the program.

Benefits for Shoppers:

Trustworthy Reviews: With the Amazon Vine Program, shoppers can rely on verified, authentic, and unbiased feedback from trusted reviewers who have no vested interest in the product’s success.

Early Insights: Vine Voices often receive products before they hit the market, providing shoppers with early insights into the features, performance, and overall quality of the product.

Diverse Range of Opinions: The program encourages a diverse group of reviewers, ensuring a broader spectrum of perspectives on a product, and making it easier for shoppers to make informed decisions based on their specific needs.

Eligibility to Enroll Products in the Program

To enroll products in the Amazon Vine program, certain eligibility criteria need to be met. Here are the general requirements:

  • Have launched the product already
  • You should have a brand registry for the specific brand you are enrolling
  • Products must be available in Amazon Warehouse and the condition should be “New”
  • Have a buyable FBA offer 
  • The product should have fewer than 30 reviews(If a product has 20 existing reviews, it can receive a maximum of 10 additional reviews through Amazon Vine)
  • The product detail page must have an image and description
  • Not offer adult products 

It’s important to note that while meeting the eligibility requirements is necessary, it does not guarantee participation in the Amazon Vine program as Amazon reviews applications on a case-by-case basis. Your application will be evaluated thoroughly.

How to Enroll in the Program?

To enroll a product in Amazon Vine program, you need to follow the below-mentioned steps:

Step 1: Log in to your Amazon Seller Central account, go to the “Advertising tab” and select “Vine”.

Step 2: From the next page scroll down a little bit and select “Start enrolling product into Vine today”.

Step 3: On the Vine page, you will input the product ASIN you wish to enroll in. Enter the ASINs and click on the “Begin Enrollment” button.

Step 4: Next, on the Enrollment Details page, set up enrollment for the ASINs and provide the number of units you wish to make available for Vine Voices. Then click on the “Enroll” button.

Step 5: Once the ASIN is enrolled, you can keep tracking the progress through the enrollment details page by clicking the “Details” button.

Enrollment Cost

Earlier, Amazon charged vendors a fee that ranged from $200 per parent ASIN, and child ASIN was free of charge. But now it is free of cost though it won’t be free forever.

According to Amazon, they are currently running a promotional period for the Amazon Vine program, and during this time, there is no cost to enroll in products. The specific duration of this promotional period is not defined by Amazon, so it’s subject to their discretion. 

Pros and Cons of Participating in the Vine Program

The Amazon Vine program has both pros and cons for vendors. Here are some key points to consider:


Enhanced exposure for new products: Amazon Vine provides a platform to quickly generate up to 30 reviews for newly launched products, boosting visibility and credibility among potential customers.

Credible and trustworthy reviews: Vine Voices, carefully selected by Amazon based on their reviewer rank, offer unbiased and detailed reviews that hold more weight compared to average customer reviews, fostering trust in your product.

Cost-effective promotion: Participating in Amazon Vine doesn’t require any fees, making it an affordable promotional avenue for brands and vendors.

Valuable feedback for improvement: Honest and comprehensive Vine reviews, whether positive or negative, offer valuable insights to enhance product features, address shortcomings, and meet customer expectations.


Review cap limitations: If your enrolled product already has a significant number of reviews, the impact of the Vine program may be reduced, as it is capped at 30 reviews, potentially limiting its reach.

Product giveaways: Providing free products for Vine reviewers can be a drawback, as it involves the cost of giving away units that could have been sold. Weighing the value of early product reviews against potential sales is a decision sellers must consider.

Reviewer’s independence: As a seller, you have no control over the content of the reviews provided by Vine Voices. This lack of influence may result in receiving reviews that are not entirely positive or align with your marketing objectives.

To conclude, 

The Amazon Vine Program serves as a valuable platform for both reviewers and shoppers. By fostering a community of trusted reviewers and facilitating the exchange of honest feedback, the program enhances the credibility of customer reviews. For reviewers, it offers early access to a variety of products and recognition for their expertise, while shoppers benefit from reliable insights to guide their purchasing decisions. The Amazon Vine Program plays a pivotal role in maintaining transparency and building trust in the e-commerce ecosystem, ultimately empowering consumers to make informed choices.

If you have any concerns about the Amazon Vine program, please let us know through the comment box or email us at the following email address:

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