If you’re a brand-registered seller on Amazon and not using the Brand Story module, you’re leaving serious money on the table. This isn’t just some “nice-to-have” feature – it’s a powerful conversion booster that helps you stand out in crowded marketplaces, build real trust, and even charge higher prices than competitors. Unlike factory sellers who win on price, your strength as a brand owner lies in your story, voice, and values—and Brand Story is the perfect place to showcase them.

In this guide, we’ll break down what Amazon’s Brand Story is, where it shows up, and how to use seven powerful card types to grab attention, increase conversions, and build long-term customer loyalty in 2025.

What Is the Amazon Brand Story Module?

The Brand Story module is a feature available exclusively to brand-registered sellers. It appears as a swipeable carousel above your A+ Content, giving you extra space to connect with customers in a more personal and engaging way. Unlike plain product descriptions, Brand Story lets you add images, text, and clickable links to other products or your Amazon Store—up to 19 cards in total.

The real purpose? To show your brand’s personality and build emotional connections that regular listings cannot. In 2025, when shoppers are overwhelmed with generic lookalike products, this added layer of storytelling is often the difference between someone scrolling past—or clicking “Add to Cart.”

Pro Tip: You must be brand registered on Amazon.com or Amazon Europe to access the Brand Story feature.

Amazon Brand Story 101: Secret to Get More Sales

Why Strategy Matters: Competing on Brand vs. Price

Amazon sellers today fall into two broad categories: factory-driven sellers who win on price and brand-driven sellers who win on storytelling. If you’re trying to compete against manufacturers on cost, you’re setting yourself up for failure. Instead, your strength lies in branding, positioning, and emotional connection. A strong Brand Story helps you leverage those strengths by showing buyers not just what you sell, but who you are and why they should trust you. In 2025, shoppers increasingly buy from brands they connect with, not the cheapest option.

That’s where the Brand Story module shines. It allows you to:

• Highlight your brand values and mission.
  
• Share the founder’s story.
  
• Showcase your best products with clickable links.
  
• Position your brand as premium and trustworthy.
  

In short, don’t play their game (price). Play yours (branding).

How to Add a Brand Story in Seller Central

Many sellers avoid Brand Story because they assume it’s complicated, but the truth is—it’s one of the simplest features to set up in Seller Central. The process is straightforward, requiring only a few clicks to add modules like Brand Focus Image, ASIN Showcase, Logo & Description, and Q&A. While the options are limited compared to A+ Content, that’s actually a strength: it keeps your design clean, focused, and easy to swipe through. By starting small and focusing on visuals, you can quickly create a Brand Story that feels professional and polished.

Getting started is simple:

1. Go to Seller Central → Click Advertising → Select A+ Content Manager.
   
2. Hit Start Creating A+ Content.
   
3. Scroll to Additional Content Types → Select Brand Story.
   
4. Choose from four modules:
   
   • Brand Focus Image
     
   • Brand ASIN & Store Showcase
     
   • Brand Logo & Description
     
   • Brand Q&A

But here’s the secret: focus on just two modules—Brand Focus Image and Brand ASIN & Store Showcase. These deliver the biggest impact because, on Amazon, images beat text almost every time.

7 Powerful Brand Story Card Types for 2025

Amazon gives you the flexibility to use up to 19 swipeable cards in your Brand Story, but not all cards perform equally well. That’s why strategy is key: it’s not about filling space, it’s about mixing the right types of cards to grab attention, build trust, and guide shoppers toward purchase. In 2025, the most effective Brand Stories balance visual impact with trust-building content. By combining storytelling with clickable product showcases and testimonials, you create a brand presence that feels both authentic and persuasive.

Amazon allows you up to 19 cards, but Ecomclips recommends 6–12 cards for the best balance. Here are seven proven card types you should mix and match for maximum results:

1. Company Story Card

Tell your origin story—why you started, who you serve, and what inspires your brand. Shoppers connect with authentic stories, not just products. This builds credibility and makes your brand feel real.

2. Founder Highlight Card

Show the real person behind the brand. Adding a founder’s photo and message creates trust and humanizes your brand. People buy from people, not faceless companies.

3. Clickable Products Card

Display up to four product images, each clickable, plus a direct link to your store. That’s five free links—no PPC cost—inside your listing. This card is a must-have for cross-selling.

4. Individual Value Card

Showcase your brand values and who your products are for. The goal isn’t to appeal to everyone but to connect deeply with your ideal customers, building loyalty.

5. Quote + Image Card

Pair a short, powerful quote with a bold, eye-catching image. Think Instagram-style—scroll-stopping visuals that make shoppers pause. Human faces often work best here.

6. Brand Story Q&A Card

Answer common questions like:

• How did we start?
• What makes our product special?
• Why do we love what we do?
• What problem are we solving?

This text-heavy card is optional but highly effective for removing doubts.

7. Customer Testimonial / Case Study Card

Let your happy customers do the talking. Pair a strong review or testimonial with a relevant image for instant credibility and social proof.

Why the Brand Story Module Is a 2025 Must-Have

In 2025, Amazon has doubled down on brand-first shopping experiences, rewarding sellers who use storytelling tools effectively. Shoppers now expect more than product specs—they want to know the values and people behind the brand. The Brand Story module bridges that gap by giving you a dedicated space to showcase your identity. Whether it’s highlighting your founder’s journey, sharing your mission, or cross-selling products, this tool makes your brand look established and credible. Ignoring Brand Story is like leaving free real estate unused in one of the busiest marketplaces in the world.

• Increase conversions by building emotional connections.
• Improve cross-selling with clickable products.
• Stand out in a market full of generic, low-priced alternatives.
• Position yourself as a premium, trusted brand.
  

Remember: Your competitors can copy your products, but they can’t copy your story.

FAQ: Amazon Brand Story in 2025

1. Who can use the Brand Story module?
Only brand-registered sellers on Amazon.com and Amazon Europe.

2. How many cards should I add?
Ecomclips recommends 6–12 cards for the best balance of storytelling and engagement.

3. Does Brand Story help with SEO?
Indirectly, yes. While the text inside images isn’t crawlable, the module increases time on page and engagement, which signals relevance to Amazon’s algorithm.

4. Can I link products in the Brand Story?
Yes! The Clickable Products Card lets you link up to four products plus your store—at no PPC cost.

5. Is Brand Story really worth it in 2025?
Absolutely. As competition increases, Brand Story is one of the cheapest and most effective ways to boost trust, stand out, and increase conversions.

Conclusion

In 2025, competing on price alone is a losing game. Your power lies in branding, storytelling, and building customer trust—and the Amazon Brand Story module is your secret weapon. By using the right combination of company stories, founder highlights, product showcases, and testimonials, you can turn a plain listing into an engaging, conversion-focused experience.

At Ecomclips Amazon Agency, we specialize in crafting high-performing Brand Story and A+ Content designs that not only look beautiful but also sell. If you’re not sure where to start—or want expert help building a professional, conversion-driven Brand Story—📩 reach out to us at info@ecomclips.com or visit www.ecomclips.com.Your competitors may win on price. You’ll win on trust.