Amazon Advertising/Sponsored Ads: why it needs, When to start, how it works, Is it worth it?

Last Updated on January 10, 2022 by

Why do sellers need Amazon Advertising?

Amazon Sponsored ads allow you to create ad campaigns for your products and then charges you each time a potential customer clicks and views your ad. Amazon Sponsored ads help you boost your sales.

There are over 350 million products on Amazon, and listings can easily get lost in the noise. When a PPC campaign is managed and optimized well, it can significantly boost the product’s visibility and sales. This will also boost the product’s organic ranking, thereby ensuring long-term success. 

How do Amazon Advertising work?

The Amazon PPC auction process is simple. Each advertiser submits a bid and competes against each other for ad spots. Whoever wins the bid Amazon shows their products ads in the top. Typically Amazon offers 15 spots to show different ads in their search page.

Why should you use Amazon Advertising

Sponsored ads appear on Amazon search pages and help promote specific products in front of the right customer and relevant product pages. When customers click an ad, they are directed to the corresponding product page and that helps get extra traffic & sales for those products.

Day by day, more & more sellers are  starting the sponsored ads & they are helping them to grow the business faster. With Amazon PPC, If you are targeting the right consumer base you can make a good return on investment.

When should we start Amazon Advertising?

We recommend launching Amazon sponsored ads as soon as you create a new listing perfectly. To create an effective PPC campaign, you need data. To get actionable data, you need to launch your campaigns as soon as possible. You only can get valuable data if your listing has proper Title, Bullet points, Images and Description.

But the best practice is to start the sponsored ads after getting 5-15 reviews with a good rating.

Is Amazon Advertising Worth ? 

Yes, Amazon PPC is totally worth it and it’s the number one way to increase traffic to your product. If you can execute the PPC campaign well the return will make you profitable. Amazon already has a big number of visitors & it is increasing each month. All you have to do is to get their attention. That’s all, if you face any problem or if you have any query please comment in the below section.

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