Amazon Advertising: Expanded Product Targeting Feature in Amazon Sponsored Product Campaign

Last Updated on July 23, 2022 by

Amazon advertising is growing rapidly. It is constantly adding new features to make seller effort more easier and comfortable. Recently, it has come up with a new “Expanded” feature for product targeting in Sponsored Products campaigns.

What is Expanded in PPC?

Expanded is defined to target a single product along with others closely related to it. This can include substitutes, complements, and other products shoppers engage with related to the original product.

How will it work in product targeting?

Expand your product’s targeting to additional closely related items.

By using this expanded feature of product targeting in your Sponsored Products campaigns, you can expand the product targeting to items that are closely related to the original product targeted. This feature is the default setting for campaigns. 

Expanded product targeting helps you to discover additional products related to the items you’re already targeting. 

For example, if you’re targeting a “work boots” to promote your own item against, this feature enables you to target items that include substitutes (other work boots), complements (boot socks), and other items that shoppers may browse for along with the targeted work boots.

How to Use?

If you want to use expanded product targeting in your Sponsored Products campaigns to the existing campaign you can use this section as given below screenshot.

Scenario 01: Expanded product target.

Benefits of using expanded product targeting include:

There are some key benefits described below that you can easily get using this feature.

  • Closely related items only: Amazon uses closely related items to the original product target based on past interactions and views. It can help you to discover other high-performance product targets.
  • Limit on expanded product targets: Each product target is only expanded to a limited number of additional products with the highest performance potential.
  • Expanded product targets updated daily: Amazon automatically updates the underlying products targeted daily. This type helps ensure that high-performant product targets are included in the expanded list without having to constantly curate new product targets.This feature can make it easier to manage and optimize your expanded product targeting.
  • Performance reports of expanded product targets: The impressions, clicks, and conversions generated by the expanded product targets will be visible in the available reports. Expanded product targets appear in available reports with a “Product-expanded” prefix in the targeting column. This allows you to identify the expanded product targets that meet your performance criteria to promote them as individual product targets.

Additionally, you can use negative targeting to exclude individual products or brands from the expanded list.

Finally, if you want to use Expanded product targeting in your Sponsored Products campaigns, you can expand the product targeting to items that are closely related to the original product targeted feature is a great opportunity to assist you.

If you need any more confusion regarding this please let us know in the comment section. We will be happy to help you. Please subscribe and follow our YouTube channel Ecomclips to get more advertising related videos. Thank you.

Leave a Comment

BLOG CATEGORIES

BOOK FOR FREE CONSULTATION

    How Did You Hear About Us

    Sign Up For Our Newsletter

    Keep yourself updated with latest trends to maximize revenues across all of your sales channels.

    POPULAR TAGS

    What Clients Say About Us?

    Wow, their team has been great! I have been working with freelancers and remote marketing agencies for about a decade and they are among the best.

    Isaac Curtiss

    Office Furniture Outlet INC.

    Helped overcome difficult tasks that would have taken us a lot of time. We do recommend their services!

    Blake Tanner

    Tanner International INC.

    I’ve been working with Fred and his team for the past few months and have been very happy with their work.

    Dan Hawkins

    Mixles Limited

    Great help/addition to our business. All tasks are fully completed in a timely manner.

    Maurice Embry

    Sam Tucker LLC

    Used for years now and wil continue to use for many more years. I also have no doubt recommending friends and colleagues to use too.

    Nathan Reeves

    Xenons Online Limited

    Our company has worked with Ecomclips for over a year now. I’ve found the team to be very flexible, easy to coach, and adaptable. You won’t regret working with them.

    Abraham Kwan

    PG Incorporation

    The team at Ecomclips has served all my needs with excellence. They are very attentive to my requirements. Communication is fast and crystal clear. I definitely recommend them.

    PR

    Right Parts Group INC.

    So far I have hired Freddy and his team has been excellent, they are guiding me as grow my business. I will continue to work with them.

    Bev Matushewski

    FiTTeck INC.

    Excellent friendly prompt service

    Ahmedani

    Ahmedani Canada INC.

    We’ve been working with Ecomclips for a couple of years now and we are more than happy and appreciative of the their service. Definitely recommend.

    Michael Burnley

    Zooshoo INC.

    A+++ Perfect!!

    Imran Hassam

    Amedeo Apparels Limited

    RECENT BLOG POSTS

    How to Add Product on Amazon Vine – Enrollment Process of Amazon Vin ..

    Customer reviews tremendously impact a product’s selling potential because they prov

    Read More

    Amazon Accelerator Program – How Does it Help you? Should You Join o ..

    Amazon launched the Amazon Accelerator program to support local brands or manufacturers to

    Read More

    WHAT IS THE AMAZON BRAND STORY, AND HOW CAN YOU CREATE IT?

    Introduction: Amazon is a competitive marketplace of online platforms. Marketers spend hun

    Read More