This is the era of eCommerce. Millions of sellers worldwide use their Shopify site to sell products. Nowadays, customers or consumers are very smart and intelligent. Also, there are a lot of competitors for each product. So we need to think and work smartly. We all know that Shopify has a very simple product interface. But, think if we get a product page with A+ (Enhanced) content like Amazon. How eye-catching will that be!!!! Let’s try to see it more deeply.
What is Shopify EBC or Shopify A+ Content?
Shopify A+ pages are found in the lower part of the product detail page (PDP), just above the customer questions and reviews. With various A+ elements that Amazon A+ provides, the impression of a landing page in the brand’s own CI can be created on the product page in the best case.
With this Shopify A+, we can create an image description that provides the customers with additional information about the brand as well as the products and their USPs. Shopify A+ content is characterized primarily by many images and short texts, which together should present a coherent, informative, and appealing overall picture for the customer and thus complement the content of the PDP. The single design elements can be combined individually, and the overall impression of the Shopify A+ Page can thus completely be customized to one’s own wishes.
What is Amazon EBC or Amazon A+ Content?
Amazon A+ Content is a tool specifically designed for sellers or brand owners to describe their brand voice, its products, and its features through magnified images & videos. Therefore, the Amazon A+ content includes:
✅ Clear and concise images of the product, including close-ups
✅ Crisp information related to the product
✅ Describing specifications and benefits in bullet points or tables
✅ A “What’s in the box” section where consumers know what they are buying
Examples Of Amazon A+/EBC Page
✅ Contraband Pink Label
✅ APOLLO Longboard Skateboards
Shopify A+ Content
Let’s see a normal product detail page before applying Shopify A+ content. This is the most common scenario on the Shopify product pages. With an EBC at Shopify, all we have is the Title, Bullet Points, and the Main image. You can see the example of a normal Shopify Listing below.
Let’s see an A+ page on Shopify. So this is the most common view of the Shopify product pages. But when we add enhanced content on Shopify, it will look like the below product page. After Applying Enhanced Shopify Content, this is what it would look like.
First, let’s see the product Title and the Bullet points. Then we will see the EBC or A+ page part of this listing on Shopify.
Now, here comes the EBC page of this listing. You can see the item description is presented as images with more lifestyle and infographic images.
However, the A+ Content text and images are still indexed by Google, which could help your product appear in the SERP of the search machine. A+ Content also indirectly helps to improve your ranking if it increases your conversion rate. A better conversion rate leads to more sales, and more sales lead to better rankings.
Amazon A+ Vs Shopify A+
Amazon A+ and Shopify A+ Content use images and short but meaningful texts in the A+ Modules to tell stories about the product, highlight unique selling points, and increase the customer’s understanding of the product. Shopify A+ Content leads to increased visitor numbers, higher conversion rates, more sales, better reviews, and a lower return rate. The customer is offered a high-quality sales experience with A+ that stands out from other products on the Shopify website.
Insights!
If you’ve been looking for an all-in-all e-commerce business solution, you should try to give your workload to Shopify. If you want to have a great conversion rate for your product listing. Or pass an enhanced image content into several marketplaces with minimal effort & cost. In the entire post, we have gone through the way to enrich our Shopify product page image description Shopify A+. We tried to present to you the benefit of Amazon A+ vs Shopify A+ content on your Shopify product page.
If you find this post useful and handy, please share it with your friends and the e-commerce enthusiast. We also encourage you to write down your opinions regarding this post in the comment section. You can also share with us about what else the way can be to enrich your Shopify listings.