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A step-by-step guide to creating Amazon A+ content on a listing

In today’s competitive e-commerce landscape, standing out and capturing the attention of potential customers is crucial for the success of any product on Amazon. One effective way to enhance your product listing and provide a superior shopping experience is by utilizing Amazon A+ Content. This feature allows sellers to create visually appealing and informative content that can significantly increase conversions and customer satisfaction. In this step-by-step guide, we will walk you through the process of creating Amazon A+ Content on a listing.

Step 1: Understand the Benefits of Amazon A+ Content

Before diving into the creation process, it’s important to understand the benefits of Amazon A+ Content. With A+ Content, you can showcase your product in a more engaging way, including high-quality images, detailed descriptions, comparison charts, and even videos. This enhanced content helps you build trust with customers, increase their understanding of your product, and ultimately drive more sales.

Step 2: Determine Eligibility and Choose the Right A+ Content Type

To create A+ Content, you must meet certain eligibility requirements, including being a brand owner or an authorized reseller. Additionally, the product must be part of the Amazon Brand Registry. Once you’ve confirmed your eligibility, you can choose from various A+ Content types based on your goals and product category. Some common types include Standard Comparison, Side-by-Side Comparison, and Interactive Comparison.

Step 3: Gather the Necessary Assets

Before getting into the Amazon A+ Content creation tool, gather all the assets you’ll need to create compelling content. This includes high-resolution product images, detailed product descriptions, key features, benefits, and any additional multimedia content such as videos or infographics. Having these assets ready will make the creation process smoother and more efficient.

Step 4: Access the Amazon A+ Content Creation Tool

To access the A+ Content Creation Tool, login to your Seller Central account and navigate to the Advertising menu. From there, select the A+ Content Manager option. If you’re using Vendor Central, you can access A+ Content through the A+ Detail Pages section. Once you’re in the A+ Content Manager, select the option to create a new project.

Step 5: Choose a Layout and Modules

In the A+ Content Creation Tool, you’ll be presented with a variety of pre-designed layouts and modules to choose from. Select a layout that best suits your product and marketing objectives. Each layout consists of different modules, such as product descriptions, images, charts, and videos. You can mix and match these modules to create a visually appealing and informative content experience.

Step 6: Build Your A+ Content

Once you’ve selected a layout and modules, it’s time to start building your A+ Content. Begin by uploading your product images and arranging them within the layout. Make sure to follow Amazon’s image guidelines regarding size and quality. After adding the images, write compelling product descriptions that highlight key features, benefits, and any unique selling points. Be concise, but provide enough information to educate and persuade potential customers.

Step 7: Enhance with Multimedia and Charts

To make your A+ Content more engaging, consider adding multimedia elements such as videos or interactive 3D models. Videos can provide a closer look at the product in action or demonstrate its benefits. Interactive charts can be used to showcase product comparisons, size guides, or ingredient lists. These additional elements can significantly improve the overall shopping experience and increase conversion rates.

Step 8: Optimize for Mobile Devices

Keep in mind that a significant portion of Amazon shoppers use mobile devices. To ensure your A+ Content is fully optimized for mobile, preview it on different screen sizes and make adjustments as needed. Avoid excessive text or small font sizes that may be difficult to read on smaller screens. A seamless mobile experience will help you reach and engage a wider audience.

Step 9: Submit for Review and Publish

Once you’re satisfied with your A+ Content, submit it for review. Amazon’s team will review the content to ensure it meets its guidelines and policies. This process typically takes a few days. Once approved, your A+ Content will be published on your product listing, enriching the shopping experience for potential customers.

Step 10: Analyze and Iterate

After your A+ Content is live, monitor its performance using Amazon’s analytics tools. Analyze key metrics such as click-through rates, conversion rates, and customer feedback to gauge its effectiveness. Based on the insights gained, iterate and refine your A+ Content to optimize its performance continually.


Creating Amazon A+ Content is an excellent opportunity to enhance your product listings and attract more customers to the platform. By following this step-by-step guide, you can leverage A+ Content to showcase your products effectively, educate customers, and drive conversions. Remember to always monitor and optimize your content to maximize its impact and stay ahead in the competitive e-commerce landscape.

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