AI automation for Amazon PPC is generally very powerful for optimizing bids for keywords with high search volume (‘short-tail keywords’), as the machine-learning algorithm has plenty of search data to recognize patterns and identify keywords generating the most conversions — and can optimize your bids accordingly to maximize spend efficiency.
Sellozo is an AI-driven Amazon PPC platform that helps sellers to save time in the repetitive tasks of setting up campaigns. It allows users to spend less time in manual bidding, blacklisting keywords, and more. Users have experienced up to a 28% increase in profit by achieving lower ACoS. Each campaign is automated based on the allocated budget. For someone who doesn’t have the time or knowledge to set up a campaign strategy, Sellozo offers a wide variety of templates and patterns.
We the ecomclips have a vast knowledge of this software as we have been using this software for the last couple of years for some of our clients. Let’s look deeply at how we use this software for our projects.
Supported Amazon Marketplaces by Sellozo
United States, Canada, Mexico, Japan, France, Netherlands, Germany, Poland, Spain, Italy, United Kingdom, Sweden, and Turkey.
Sellozo Dashboard
It gives us an insight into the overall performance of full accounts which are being managed by Sellozo. This tool gives us a great overview of Total sales, Cost, Profit, Margin, ACoS, and many more. We can see both PPC and organic sales here also. From the right-hand side of the given image where we get the actual true profit from Amazon’s business. We can set the date range as we want and see the result.
From AD AUTOMATION HIGHLIGHTS we can see the changes and adjustments which were made automatically. We also can see which campaigns are not really optimized and which campaigns need more budget.
We also have the Inventory Summary value in the dashboard. This gives us an overview of how long we are gonna in stock based on the recent performance and which products we are gonna out of stock also.
Lastly, from the Recent Order Map, we can see the different areas from where we are getting Amazon orders.
Product Vu
In this tab, we can see SKU, ASIN, and Parent ASIN level overview. We can see their revenue, costs, true profit, PPC performance, inventory, and buy box percentage also.
We can also use the Repricer option here to make sure the highest possibility of winning the buy box.
PPC Manager
Get Started with Sellozo Optimizer
We can start optimizing our Amazon PPC campaigns automatically by enabling the Sellozo Optimizer. From the Campaign manager tab, we need to set a target ACoS and then we can easily turn on the Sellozo optimizer.
Edit the Top of Search and product Page placements in Sellozo
From the campaigns tab, we can find out the Advance button and then set the top of search and product page placements accordingly.
Launch new Campaigns in Sellozo
We can create new campaigns by clicking on the Launch Campaign button.
Basic allows sellers to launch an auto campaign and a manual campaign as a campaign group. Once we start identifying successful search terms through the auto campaign, we will automatically move the search terms as exact match keywords to the manual campaign.
We can set the campaign’s name, budget, bidding strategy, and others here.
Advance Allows sellers to launch campaign groups from any of our campaign pattern templates. We’ve included powerful tools tailored toward experienced users.
Select a Campaign Pattern: Select and configure a campaign strategy that best suits your business – Improve Keyword Ranking, Maintain ACoS, and Better Keyword Discovery
Negative and Biddable Keywords: Control costs by assigning negative keywords to your campaign(s), or provide biddable keywords to be included in your Manual campaign’s initial ad group.
Set up Dayparting: Set times during the day when the campaign is Active/Paused.
Optimizer works for our Amazon business. The Optimizer takes 3 actions mainly. The first one is it will make bid adjustments. When we turn on the optimizer we set a target AcoS. The system will use the target ACoS and set an ideal bid for each target. This automation system is a continuous process and changes the bids according to the target ACoS. It works for all sponsored products and brand campaigns for both keyword targeting and ASIN targeting.
The 2nd thing is when we turn on the optimizer for an automatic campaign and if it gets sales from a search term the system will create the manual campaign automatically with that search term. After that whenever we get conversion the search terms automatically transfer to the manual campaigns. We can see all of these activities from the activity log.
The third thing is the negative target creation. This system default is when a search term converts and it moves it from auto to manual campaign. Once it converts again in the manual they create a negative in the auto.
Set Min and Max Bids in Sellozo
From the campaign level, we can pick the campaigns that we need to set min and max bids. From the actions button after clicking on the edit campaign we can set the min and max bid for that particular campaign. This can be done for both keyword targeting and automatic targeting campaigns.
Use Dayparting
If we have any campaigns that we want to run at some special time then we can use Dayparting.
Add New Keywords to the PPC Campaigns
After clicking on the ad groups action button of any manual targeting campaigns we can add new keywords with different match types and set the bids range also. We can use this tab for both negative and positive targeting work.
Clone campaign
This can be used for active, paused, and archived campaigns also. It’s the best for previously archived campaigns.
Campaign Studio
We can link up two campaigns using Campaign studio and set the keywords transferring rules. It will work automatically then.
Activity Log
Here we can see the all recent activities for a selected date range that have been made to the Amazon business.
Financial Report
It provides the perfect insights into the Amazon business of Total sales, Total costs, True profit, and Overall margins.
Sellozo Autopilot Feature
It’s a new feature of Sellozo. There are many different use cases for it. For example, we have a list of ASINs that have the same ACoS target. In step 1, we can select those ASINs.
In step 2, we can set the ad group name, budget, and ACoS target.
In the keywords discovery button, we can set how aggressively we are going to bid. Low will transfer keywords from automatic campaigns to manual campaigns with exact match types, the medium will go with phrase match types, and then exact match types. High will go for broad and then phrase and lastly exact match types.
Hope you find this content helpful. If you have an Amazon business and want us to optimize your account using Sellozo please comment to us. We will be happy to assist you.
