Why we need to use lifestyle images in A+ Content

Last Updated on February 28, 2023 by

A + Content helps businesses drive conversions by using the lifestyle images on the Amazon details page to show them and increase potential traffic and sales. Offering lifestyle images to your Amazon product listing is an essential part of success. A great addition to your product transformation and overall success with A + content in your product description.

If you sell directly to Amazon as a brand registered seller, you can create A + content within Amazon Vendor & Seller Central using lifestyle images, texts etc.

The reason for A+ content material is to increase the conversion rate – the share of traffic to the product info who simply act to shop for that product.

Many brands on Amazon have adopted A+ Content, there are a total of 15 different modules available as well as the default company logo and description. Here are some excellent examples. We can use the lifestyle images for creating each module.

Many modules are similar, providing different combinations of images and text. To create the overall design, you need:

1. Decide which aspects of your product you want to in lifestyle image.

2. Choose the right modules to fit your needs.

3. Create the overall layout by selecting a variety of modules that together create an attractive design.

The modules fall into the following types:

What are the A+ Content lifestyle images modules?

1. Full-width images

These usually work best for lifestyle photos or photos of your product. Text overlay versions can be used to highlight features that are important enough to qualify for a larger image than their own.

This module includes:

Standard image with bold text overlay

Standard image with light text overlay

Image caption with text

2. Single small photos

The single photo module is widely used on many A + content pages on Amazon. Lifestyle images help you communicate text information in a structured way.

They are frequently used to provide bullet-factor lists of specifications, capabilities, emblem information, and more.

This module includes:

Standard single left image

Standard single right image

Standard single photo for a sidebar.

Standard single image and highlight

Standard single picture and specs description

3. Multiple smaller images

These are used to highlight the product features in groups at once. They can be very powerful in showing the buyer both the most important aspects of your product and the text.

However, they should not be overused, as multiple images over and over again can quickly become confusing.

These modules include:

Standard three pictures and text

Standard four pictures with text

Standard four-figure and text quadrilateral

Multiple Images Modules A

Here is an example of A + content on an Amazon product description page for lifestyle images.


The purpose of lifestyle image in A + content is to bring customers closer to your brand and product range. This is the percentage of visitors to your product detail page who 

actually go to buy your product.

For sellers, go to Seller Central’s report and then click “Detailed Page Sales and Traffic” under “Buy ASIN”. “Unit Session Percentage” lets you monitor conversion rates over time.

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