Amazon has quietly launched one of its biggest advertising shifts in years with Amazon Rufus AI, introducing AI-driven prompt search advertising that is reshaping how Amazon ads work. With Rufus AI Amazon, Sponsored Products and Sponsored Brands are no longer static placements. Instead, they now appear within a smart, interactive shopping assistant that answers customer … Read more
If your Amazon listings don’t include video yet, you’re leaving conversions on the table. Amazon listing videos are already helping top-performing sellers stand out and convert more shoppers. As buying behavior becomes increasingly visual and attention spans get shorter, images and bullet points alone are no longer enough to earn trust. Buyers want to see … Read more
Most agencies promise Page 1 rankings. Very few will tell you what you are actually paying for. Amazon SEO in 2026 is not just keyword stuffing or rewriting a title. The A10 algorithm cares about conversion signals, buyer intent, product relevance, and structured data. This means real SEO is no longer a one-time listing refresh; … Read more
Every year, Prime Day sees a huge surge in orders, and most sellers fail to deliver on time, leading to customer dissatisfaction. Even experienced sellers face late shipments, overwhelmed carriers, and frustrated buyers leaving negative reviews. The truth is, delays happen. What separates sellers who survive from those who suffer is how quickly and strategically … Read more
Over the last 5 years optimizing 100+ Amazon brands, I’ve learned a simple truth: 7-figure listings aren’t born, they’re built. Not by guessing, but by combining clean keyword architecture, conversion-first creative, and relentless iteration. Below is the exact blueprint I use to take a listing from “good” to “page-1, money-maker.” Most Amazon sellers believe they … Read more
Introduction: The Hidden Impact of Negative Reviews Did someone just drop a negative review on your Amazon listing and suddenly your sales dipped overnight? You’re not alone. Studies show that a single 1-star review can cause conversion rates to plummet, even if you have dozens of 5-star reviews. The truth is, reviews are one of … Read more
Growing a successful brand on Amazon in 2025 is more competitive than ever. With rising CPCs, stricter compliance policies, and AI-driven search updates, sellers must be more strategic than before. But with the right approach, it’s still possible to achieve massive growth in just a few months. At Ecomclips, we recently helped a consumable brand … Read more
Introduction Amazon has made a shocking move by suddenly pulling all its ads from Google Shopping worldwide. This unexpected exit has left many sellers, advertisers, and industry experts wondering about the reasons behind it and the ripple effects it might create. Usually, Amazon is known for being calculated and strategic in its advertising efforts, making … Read more