Wayfair, the online furniture and home goods giant, has had a new start to 2024. In January, the company announced a major workforce realignment plan, including a 13% reduction in its global workforce. This move was intended to streamline the company’s operations and improve profitability. As part of this effort, Wayfair is also taking a … Read more
Low CTR ( Clicks Through Rate) means low CVR. On Amazon, all sellers want to make more people click on their ads and buy their stuff. This blog has simple and smart tips to help you spend less money on ads while selling more. Find out how to make your ads show up to more … Read more
In the era of AI and automation, Amazon PPC advertising has almost been replaced by apps and tools. There are a few powerful and customizable tools available on the market that can help you automate your Amazon PPC advertising a lot! But, the real question is can you truly rely on those Amazon PPC Automation … Read more
Every Amazon Seller should be aware that a high conversion rate is essential to the success of their online store. Increased sales and profit for the vendor are indicated by a high conversion rate (CVR). One of the biggest obstacles you could encounter as an Amazon seller is optimizing PPC campaigns to boost conversion. While … Read more
Knock! Knock! Hello Amazon Sellers! The Q1 of 2024 is here. Most selling Q4 season of 2023, “Christmas”, ‘Black Friday, ‘Cyber Monday’ and other occasions are already over! Now it is the time for landing our steps to Q1. A lot of sellers spent a lot of money on sponsored campaigns for this holiday season. … Read more
In the dynamic world of e-commerce, navigating the complicated landscape of Amazon PPC advertising is a journey that demands constant adaptation and strategic finesse. As we step into 2024, the stakes are higher than ever, requiring sellers to stay ahead of the turn with cutting-edge Amazon PPC ad strategies. Along with the New Year, more … Read more
For Amazon sellers, understanding the breakdown of Amazon costs or Amazon fees is crucial to maintaining profitability. And as an Amazon seller, you should know the calculation of where you are spending and how to increase Amazon profit by excluding the Amazon fees. Basically, Amazon charges selling fees, fulfillment fees, Referral fees, and a few … Read more
Amazon Sponsored Products Ads report is crucial for advertisers as it provides a comprehensive overview of campaign performance, offering insights into key metrics such as impressions, clicks, and conversion rates. After initiating your PPC campaign, selecting keywords, and configuring your ad budget, the next question arises: How do you have successful campaigns with good ACOS … Read more