Amazon Pay-Per-Click (PPC) advertising is a game-changer for sellers looking to boost visibility, increase sales, and dominate their niche. However, many new sellers enter the platform with high expectations and incomplete knowledge, making them vulnerable to widespread myths about Amazon PPC. These misconceptions often lead to poor strategy decisions, wasted ad spend, and ultimately, disappointing … Read more
Many Amazon sellers fall into a common but dangerous trap: pausing their PPC campaigns when organic sales seem strong. The logic seems simple—why continue spending on ads when sales are already coming in? However, this short-term thinking can have devastating long-term consequences. Turning off Amazon PPC campaigns can significantly reduce visibility, weaken rankings, and slash … Read more
Ecomclips January 1st, 2025 Amazon’s highly anticipated Accelerate 2024 conference, held from September 17 to 19, unveiled a series of groundbreaking tools and innovations aimed at empowering sellers to thrive in the e-commerce landscape. The hybrid event drew participants from across the globe, offering insights into the future of selling on the platform. With highlights … Read more
Most Amazon sellers rely on manual methods or tools like Helium 10 to find keywords. While these tools are powerful, most sellers barely scratch the surface of their potential. They use a few common methods, like finding high-volume keywords, picking random terms, or simply copying competitors. But here’s the catch: knowing how to find profitable … Read more
Black Friday and Cyber Monday represent the pinnacle of e-commerce sales opportunities each year. In this blog, we will explore effective Amazon PPC strategies that sellers can employ to boost their visibility, increase conversions, and ultimately scale their sales. We will cover topics like budget management, bid optimization, targeting seasonal keywords, running strategic ad types, … Read more
As Q4 approaches, it’s easy to get swept up in the excitement of the holiday season. Sellers are busy ramping up production, preparing for Black Friday deals, and anticipating a surge in orders for Christmas. The pressure is on, and every minute counts. But while you’re focused on stocking up inventory and getting orders out … Read more
As the fourth quarter (Q4) kicks into high gear, Amazon sellers are gearing up for their most lucrative months of the year. From October through December, shopping events like Black Friday, Cyber Monday, and the holiday rush offer immense opportunities for eCommerce growth. However, with the fierce competition during this period, simply listing your products … Read more
Regarding selling on Amazon, visibility is the name of the game. Every seller strives to get more impressions for their listings, which often translates into higher traffic and, ultimately, more sales. Impressions, or the number of times your product listing is shown to potential customers, can be influenced by a variety of factors. In Amazon … Read more