Amazon has quietly launched one of its biggest advertising shifts in years with Amazon Rufus AI, introducing AI-driven prompt search advertising that is reshaping how Amazon ads work. With Rufus AI Amazon, Sponsored Products and Sponsored Brands are no longer static placements. Instead, they now appear within a smart, interactive shopping assistant that answers customer … Read more
Many Amazon sellers don’t realize they’re leaving money on the table, driving up ad costs, and slowing their growth by treating SEO and PPC separately. SEO and PPC actually work best together. PPC brings traffic fast and tells Amazon what buyers want. SEO makes sure your listing converts that traffic and stays visible long-term. When … Read more
Every Q4, Amazon PPC costs increase and competition becomes intense. If you pause or reduce advertising, your listings lose visibility and competitors take over. But if you scale ads without a clear Amazon PPC strategy, you can end up with high CPC, wasted spend, and zero-profit sales. The key to winning Q4 is using a … Read more
Many sellers believe sending traffic to their Brand Store helps build awareness, but in reality, it could be quietly hurting their sales. The idea makes sense: show off your full catalog, highlight your brand, and let customers browse. But most Amazon customers aren’t there to browse; they’re there to buy. When your ad sends them … Read more
Selling a new product on Amazon isn’t just about creating a listing and hoping for sales. To stand out in a competitive marketplace, you need a well-planned Amazon PPC strategy that ensures your product gets maximum visibility from day one. With millions of sellers competing for attention, relying only on organic traffic won’t be enough. … Read more
Selling health and beauty products on Amazon isn’t just about listing and bidding—it’s about trust, timing, and transformation. In a category where brand loyalty is hard-earned and customer expectations are sky-high, your Amazon PPC strategy must go beyond the basics. According to a 2024 Jungle Scout consumer trends report, over 78% of online shoppers now … Read more
Amazon PPC Dayparting Guide: Hourly Data Hack in 2025
Selling supplements on Amazon can be a goldmine, but it’s not as simple as throwing a product up on the platform and watching the sales roll in. Take a moment to think about this: the global dietary supplement market is projected to reach $230 billion by 2027, with Amazon being a major player in the … Read more