Let’s be honest. When Amazon launched Rufus, half the sellers panicked and the other half completely ignored it. I get it. Every year, there’s a “new thing” that’s supposed to change everything. But here’s what’s different this time: Rufus isn’t going away. And while you don’t need to drop everything and rewrite your entire catalog … Read more
Many Amazon sellers don’t realize they’re leaving money on the table, driving up ad costs, and slowing their growth by treating SEO and PPC separately. SEO and PPC actually work best together. PPC brings traffic fast and tells Amazon what buyers want. SEO makes sure your listing converts that traffic and stays visible long-term. When … Read more
Think about it, a few years ago, shoppers typed short phrases like “wireless earbuds” into Amazon’s search bar. Today, many simply ask, “Alexa, what are the best wireless earbuds for running?” This small change has sparked a major transformation in how products are discovered, ranked, and sold. Voice search is no longer a futuristic idea. … Read more
Selling on Amazon is more competitive than ever. Algorithms change, fees rise, and new sellers flood the marketplace every day. Many brands start strong but struggle to scale once things get complex. That’s where Ecomclips makes the difference. We’re an Amazon consultant agency built to help sellers grow smarter, not harder, managing everything from setup … Read more
Every Q4, Amazon PPC costs increase and competition becomes intense. If you pause or reduce advertising, your listings lose visibility and competitors take over. But if you scale ads without a clear Amazon PPC strategy, you can end up with high CPC, wasted spend, and zero-profit sales. The key to winning Q4 is using a … Read more
While most sellers spend hours perfecting titles and bullet points, they often overlook one of Amazon’s most powerful ranking tools — backend search terms. On Amazon, no matter how great your product is, it won’t sell if customers can’t find it. Even the best product can get buried without the right keywords. That’s where Amazon … Read more
Did you know that 80% of shoppers prefer bundles over single-item purchases? In a marketplace packed with millions of listings, relying on one product isn’t enough to stay competitive. That’s why more smart sellers are using a hidden advantage, Amazon Virtual Bundles. One powerful feature is that it lets sellers group complementary products into a … Read more
Launching a new product is exciting, but picking the wrong platform can turn your best idea into a missed opportunity. In today’s fast-moving e-commerce world, choosing the right platform isn’t just a business decision; it’s a strategy. Amazon, Walmart, or TikTok Shop? Each offers unique opportunities, audiences, and challenges. However, with so many options, how … Read more