Many sellers believe sending traffic to their Brand Store helps build awareness, but in reality, it could be quietly hurting their sales. The idea makes sense: show off your full catalog, highlight your brand, and let customers browse. But most Amazon customers aren’t there to browse; they’re there to buy. When your ad sends them … Read more
The holiday season drives up to 40% of annual Amazon sales, but only if your listings are discovered. With millions of customers hunting for gifts, even the best products can get lost without the right keyword strategy. Seasonal customers behave differently: early buyers plan, while last-minute gift-givers search urgently. Understanding these behaviors and aligning your … Read more
Introduction Amazon has made a shocking move by suddenly pulling all its ads from Google Shopping worldwide. This unexpected exit has left many sellers, advertisers, and industry experts wondering about the reasons behind it and the ripple effects it might create. Usually, Amazon is known for being calculated and strategic in its advertising efforts, making … Read more