Step by Step Process of Creating Manual PPC Campaign on Walmart

Last Updated on February 24, 2020 by

In this article, we will show the complete process of how to run Walmart Manual Sponsored ads or PPC (Manual Campaign) with all the steps.

Walmart has newly published its new Sponsored Ad Program. Through Walmart’s Sponsored Ad Program or Performance Ad Program, you can now drive higher sales by increasing the visibility of your products. We already wrote an article regarding the Auto PPC Campaign on Walmart. Today we will discuss the complete process, how you can run Manually PPC Campaigns on Walmart.

Before started Walmart Sponsored Ads Program you need to apply for the qualification. If want to know about applying procedure, you can read another article about applying procedure from here –

Also, we have discussed the Auto PPC Campaign on the above article

PPC Steps on Walmart

PPC on Walmart is a very easy method. You just need to follow these steps below.

Step 1: First you need to login to Walmart Advertising portal Click on Login as Seller.

After login, this will take you to the Sponsored Ad home page, you can see that on the top side of the screen Walmart features are grouped into categories that you can use. To create the new campaign, you need to choose to create a new campaign from Campaigns.

Step 2: In Campaign Targeting Preference you need to choose which type of bidding you want. For Manual bidding choose on Manual bidding. You need to create on own keywords for this bidding. After choosing the bidding click on Next.

Step 3: In Details and Budget, you need to provide the asking information.

  • Campaign Name: You can choose any name.
  • Total Budget: Minimum total budget on Walmart 1000$.
  • Daily Budget: Minimum daily budget on Walmart 100$.

Now click on Next.

Step 4: Click on the Add New Add Group.

Now give a group name on Ad Group Name field and provide Total and Daily Budget. Click on Next. 

It will take you to the item adding option. Click on the Search tab and search your product name and select your product from the search results.

Now click on Next.

Step 5: In here you need to add your Keywords. 

You can add your keywords via upload or manually.

Everything is set. Now click on Save from the top right side Save button.

Your campaign will start on your given starting date. You can check your report summary from the Dashboard.

You have successfully launched Sponsored items on Walmart. We hope this article will help you to run Walmart Manual PPC. If you need any assistance, please comment on the below section. We are always here to assist you.

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