Premium A+ Content VS. Basic A+ on Amazon: What You Need to Know in 2025

When it comes to selling on Amazon, Standard A+ Content is good—but Premium A+ Content is a whole different level. Amazon itself has confirmed that while Standard A+ might give sellers an 8% lift in conversions, Premium A+ can push that number as high as 20% or more. That’s the difference between a decent listing and a true revenue machine.

So the real question isn’t “Is Premium A+ worth it?” The question is: “How much money are you leaving on the table by not using it?”

In this 2025 guide, we’ll break down the differences between Basic and Premium A+, show you real examples, and explain which modules actually drive conversions in today’s highly competitive Amazon marketplace.

Standard A+ Content: Good, But Limited

Many sellers start with Standard A+ Content because it’s free and easy to access. While it certainly improves your listing compared to plain text, its design options are limited, and most sellers underutilize its potential. The truth is, A+ only works if you use it strategically. Without strong visuals, clear benefits, and smart SEO placement, your A+ section risks becoming just “extra space” that fails to convert.

Another major problem we see in 2025 is that too many sellers overload banners with text. This text isn’t crawlable by Amazon’s algorithm, meaning it doesn’t boost SEO, and it also overwhelms shoppers who prefer quick, scannable visuals. The goal of A+ should be storytelling—not stuffing text.

What Standard A+ Offers (Modules)

• Company logo (branding but often underused)
• One style of comparison chart (essential but limited)
• Four images with scrollable text (SEO-friendly if optimized)
• Image headers with light/dark text overlays
• Left/right image + text combinations

Pro Tip for 2025: Use the scrollable text modules for keyword-rich descriptions since this is one of the few SEO-friendly spaces in A+.

Premium A+ Content: Wider, Bolder, Smarter

Premium A+ is where Amazon content takes a giant leap forward. In 2025, shoppers expect immersive, engaging, and mobile-friendly content, and Premium A+ delivers exactly that. With larger layouts, richer visuals, and interactive features, Premium A+ gives your listing the professional polish of a brand website—right inside Amazon.

Premium A+ can boost conversions by 15–20%, thanks to its ability to educate, inspire, and reassure buyers all at once. Shoppers don’t just see your product—they experience it. This emotional connection builds trust faster than static images and plain text ever could.

What Premium A+ Offers (Modules)

• Video integration (huge in 2025, since video consumption continues to rise)
  
• Interactive carousels and hotspots (let shoppers click for details)
  
• Multiple comparison chart styles (ideal for cross-selling)
  
• Q&A sections (address objections directly in the listing)
  
• Wider banners and full-width imagery for stronger impact
  

Pro Tip for 2025: Amazon is placing more weight on mobile-first optimization. Premium modules adjust beautifully on mobile devices, which is critical since over 70% of Amazon traffic now comes from mobile.

Basic A+ vs. Premium A+ Comparison

Feature	Basic A+ Content	Premium A+ Content
Conversion Lift	~8%	15–20%+
Modules	Up to 7 modules (limited layouts)	All Basic + advanced modules
Visual Design	Simple, limited width	Wider, immersive, mobile-friendly
Video Support	Not available	Yes
Interactive Hotspots	Not available	Yes
Comparison Charts	1 basic option	3+ advanced styles
Q&A Module	Not available	Yes
SEO Impact	Limited (scrollable text only)	Moderate (SEO text + better engagement signals)
Best For	New/average sellers	Established brands, premium products

Are You Eligible for Premium A+ in 2025?

Not every seller can jump straight into Premium A+. In 2025, Amazon has set clear eligibility requirements to ensure only serious, brand-registered sellers gain access. This means you can’t simply apply for Premium A+—you need to prove consistency and quality in your content first. Sellers must publish a Brand Story across all ASINs and have at least five approved A+ projects in the past 12 months. Once these conditions are met, Amazon automatically unlocks Premium access inside your A+ Content Manager.

Not every seller can jump straight into Premium A+. In 2025, Amazon requires you to meet these criteria:

• Be a professional seller with an active Brand Registry enrollment.
  
• Have at least 15 approved A+ projects in the last 12 months.
  
• Maintain strong account health and policy compliance (Amazon is stricter in 2025 about suspensions).
  

New update for 2025: Amazon has expanded Premium A+ eligibility to more mid-sized brands who consistently publish A+ content. This means if you’ve been building A+ sections regularly, you may now qualify faster than before.

Tip: If you don’t see the Premium option in Seller Central, it means you’re not eligible yet. Keep publishing high-quality A+ modules and you’ll unlock it.

The Bottom Line: Premium A+ Is Worth It

Premium A+ isn’t just a “nice upgrade”—it’s a proven sales driver in 2025. With shoppers overwhelmed by thousands of choices, brands that leverage interactive visuals, video, and trust-building Q&A sections are the ones winning conversions.

If you’re only using Basic A+, ask yourself: How many buyers are you losing to competitors who invested in Premium A+?

FAQ: Amazon A+ Content in 2025

1. What’s the main benefit of Premium A+ over Basic?

Premium A+ provides video, interactive features, and advanced layouts that boost conversions up to 20%, compared to 8% with Basic A+.

2. Is Premium A+ available to all sellers?

No. In 2025, you must be a Brand Registered professional seller with 15+ approved A+ projects in the past year to unlock Premium.

3. Does A+ Content help with SEO?

Yes, but only the scrollable text sections are crawlable by Amazon. However, Premium A+ improves engagement signals (like time on page), which indirectly helps ranking.

4. Should I still use Basic A+ if I can’t access Premium?

Absolutely. Using all seven Basic modules with lifestyle images, comparison charts, and SEO-rich text is far better than having none.

5. Will Premium A+ work on mobile?

Yes. In fact, Amazon redesigned Premium modules to be mobile-first in 2025, which is critical since the majority of shoppers browse on mobile devices.

6. Can I add testimonials in A+?

Yes, but they should come after benefits and features. Start with USPs, then add reviews for maximum impact.

7. Is Premium A+ worth the investment?

Yes. Brands using Premium A+ in 2025 report higher engagement and lower return rates, since shoppers understand the product better before buying.

8. How can Ecomclips help with A+ Content?

At Ecomclips Amazon Agency, we specialize in creating high-converting A+ and Premium A+ content. From lifestyle banners to comparison charts and SEO-friendly copy, our designs help your listings stand out, build trust, and drive sales.

Conclusion

In 2025, Amazon A+ Content has evolved from a “nice extra” into a must-have sales driver. While Standard A+ can boost conversions by around 8%, Premium A+ often pushes that lift to 15–20% or more—a game-changing difference for sellers serious about growth.

Premium A+ gives you video, interactive hotspots, advanced comparison charts, and mobile-first layouts, creating an immersive shopping experience that builds trust and reduces hesitation. On the other hand, weak or poorly designed A+ sections leave money on the table and push buyers toward competitors.

The bottom line: great visuals + strategic storytelling = higher sales. If you want to future-proof your Amazon business, now is the time to upgrade.At Ecomclips Amazon Agency, we specialize in designing high-converting A+ and Premium A+ content that transforms listings into revenue machines. 📩 Contact us at info@ecomclips.com or visit www.ecomclips.com to get started today.