On Amazon, product descriptions are typically long and do not appeal to prospective buyers. With A+ content, Amazon allows merchants to present their products even better and convey content visually.
Last year, Amazon accounted for 60% of all online sales in the U.S. If you’re selling on Amazon, you’d be wise to get the most out of your product pages.
Creating Amazon enhanced content (or simply A+ content) is the best way to accomplish this. Your customers will have a better shopping experience on Amazon when you have A+ content pages.
By adding inspect text to your product description, Amazon A+ Content improves sales by highlighting the features and benefits of your product.
What is A+ Content?
For brand sellers, Amazon’s A+ (A+) Content is an advanced feature that allows them to post valuable and premium content on their product listings.
You can describe products in different ways using this enhanced content. As a result, you have an opportunity to describe the brand’s history, to add improved images, and to include additional text blocks. Conversion rates can be increased for brands by using A+ content.
Why is Amazon Conversion Rate so Important?
Getting more value out of your existing visitors and users is important for conversion rate optimization because it lowers your customer acquisition costs. Increasing your conversion rate can increase revenue per visitor, increase customer acquisition, and increase revenue growth.
How does Amazon A+ Content relate to Cosplay Costumes sales?
If you have listed any products on Amazon & you have a brand registry? Then Amazon allows you to create A+ content. The cosplay costume is a unique & attractive product for any cosplay lover.
Creating A+ content for cosplay costumes is essential to increasing your conversion rate and boosting sales. Your customers will be more likely to buy your product if they are given a better understanding of what you are selling. With these features, sellers have a unique opportunity to set themselves apart from similar items sold by their competitors.
Cosplay costume A+ page (DEMON KIMETSU CAFÉ MAID)
According to Amazon, A+ material can only be used by vendors and/or sellers who have been authorized through the Amazon Brand Registry program or who are a part of particular initiatives like Amazon Launchpad and Amazon Exclusives. Here’s we’ve created A+ page for Cosplay costume.
First module:
First banner, which highlights the product name and uses a good product image. As a result, when a customer sees the product description on Amazon, he will have a clearer idea of what it is.
2nd module :
In this module, we highlighted some key product feature. Highlight the product benefits—not just the features—in the title, bullet points, description, and copy. Presentation of iconic features is more easily recognized. Alternative to text that takes up less space. When language is a limitation, icons effectively convey the message.
3rd module:
For the 3rd module, we can use product description & brand description at a time. You can not only sell the customer on your product, but also on your brand by creating specialized content. By educating people about your products, your company, and why they should buy from you, you may increase brand awareness.
Building a solid customer base and promoting recurring business can be accomplished by projecting the image of a trustworthy, real brand.
4th module:
A picture can reduce the number of pre-sale inquiries. Consumer shopping attitudes shifted after the pandemic, leading to more support agents transitioning to virtual sales staff. To understand something properly, especially its size, you need to see it in person. Think you bought a dress for you, only to discover it was actually meant for a doll?
We used the size chart for that reason.
5th module :
The multiple image modules are generally used to highlight product features in groups. They can be very powerful for showing the buyer the most important aspects of your product, both visually and with text.
They shouldn’t be overused, though, as repeated multiple images can quickly become confusing.
These modules include:
- Standard three images and text
- Standard four images and text
- Standard four images and text quadrant
- Multiple image module A
Since this is a costume product, there are various designs, so we use this module to show the different products.
Last module :
Lastly, the title, bullets, description, and copy should emphasize the benefits of the product, not just the features. In this section, we have listed our product material details to give our customers a clear understanding of what we offer.
Sales Have Increased
According to Amazon, A+ Content boosts sales by 3-10% on average. Simultaneously, the company claims that implementing Premium A+ Content can boost sales by 20%! Amazon now offer Premium A+ content total free.
A More Pleasing Appearance
You can keep consumers from scrolling too quickly through the information you’re using to persuade them to buy your products by using easy-to-read A+ content in your Amazon product descriptions.
Need A+ content for your Cosplay costume? Contact us here!
