There are many thriving marketplaces where you can sell products and services, such as Amazon, eBay, Walmart etc. Amazon is the most popular marketplace among them. Selling on Amazon involves juggling between pricing and marketing efforts to increase your sales. As a result, the chances are higher that sellers might miss the focus on the core elements of conversion and sales. Getting sales on Amazon requires strong content and a creative presence.
WHAT IS AMAZON A+ CONTENT?
Amazon A+ Content, also known as EBC, is a premium content feature that allows Amazon vendors or sellers to create a more visually engaging listing for their products.
So, if you’ve ever wondered how to add pictures to Amazon product descriptions, Amazon A+ content is the answer.
WHO CAN CREATE AMAZON A+ CONTENT?
Up until 2019, Amazon A+ Content was exclusively available to vendors.
Brand-registered sellers can now use it under the Amazon Brand Registry. Adding A+ Content for up to 15 ASINs per month is now possible for Amazon sellers who have been longing for A+ certification.
ASINs must be part of your Amazon Brand Registry-approved brand catalog. You can add both parent and child ASINs.
You will, however, need to focus on your best-selling ASINs to make the most out of your EBC.
HOW TO TEST WHETHER YOUR AMAZON A+ CONTENT IS IMPROVING YOUR SALES OR NOT?
Most of the key elements of Amazon A+ content are present, such as product descriptions, charts, rich images, etc. As a result, customers will be able to make more informed purchasing decisions.
This means that if you want to stand out from the crowd, Amazon A+ Content is the way to go.
Now how you will test whether your amazon A+ content is improving your sales or not?
As a first step, you need to collect the ASINs that you’d like to see improved sales.
First, log in to your Seller Central account and select ‘Manage All Inventory’ from the ‘Inventory’ tab.
Gather the sales data before uploading the A+ content from your Amazon inventory.
Here is one example that we collect from Amazon inventory:
Sales before uploading the A+ content:
This particular image shows the data at the time we started working on the A+ content. This is the before-sales list for every ASIN without any A+ content. You can see the sales quantity at that time.
Sales after uploading your A+ content:
If you see the particular image, you will find the sale increase by 95% for every ASIN. You will easily find your sale details and also can check the increased rate.
A+ content can make your Amazon sales go up and make your business more profitable. You can customize modules however you like according to the options available to sellers. The only thing you need to do is make sure it is informative and engaging. Furthermore, it is free, so you do not need to worry about investing in it and burning holes in your pocket.
If you find any difficulties with Amazon or related to Amazon, please contact us. We will give you full support to solve your problem with our top-rated Amazon specialists.
