If you’ve ever browsed Amazon and noticed certain listings with bright orange or blue badges, like Amazon’s Choice Badge, Best Seller, or Overall Pick, you’ve probably wondered: How to get blue badge on Amazon?
These badges are more than just visual flair. They’re trust signals that can skyrocket your conversion rates. But earning one isn’t just about luck, it’s about strategy.
At Ecomclips, we specialize in helping Amazon sellers earn these badges through proven SEO, PPC, and listing optimization strategies. In this post, we’ll break down:
- What each Amazon badge means
- How to qualify for Amazon’s Choice, Best Seller, and Overall Pick
- The differences between these badges
- And how you can win your first badge in 2025
What Are Amazon Badges?
Amazon badges are automatically awarded visual indicators that appear on product listings. They signal trust, popularity, or performance, and shoppers pay attention to them.
Here are the three most common badges:
Amazon Badge Comparison Table
| Badge | Criteria | Key Factors | Basis |
| Amazon’s Choice | Highly rated, well-priced, and available for immediate shipping | Influenced by CTR, sales velocity, in-stock rate, and return rate | Keyword-specific (based on search terms) |
| Best Seller | Given to the top-selling product in a specific category/subcategory | Based purely on sales volume, not number of reviews | Category-dependent, not keyword-based |
| Overall Pick | Frequently purchased, rated 4+ stars, returned infrequently | Algorithmically selected based on customer behavior | Behavior-based, broader than keyword or category |
How the Best Seller Badge Works
The Best Seller badge is straightforward: your product must be the #1 ranked item in a specific subcategory.
It doesn’t depend on reviews
It doesn’t require a low price
It’s 100% about sales velocity
Example: A product with fewer reviews and a higher price can still outrank others if it’s selling more units monthly.
How to Earn It:
- Choose a well-targeted subcategory (not overly competitive)
- Drive sustained sales volume
- Run aggressive PPC campaigns to dominate the niche
- Optimize listing for CTR and conversion
Amazon’s Choice vs. Overall Pick: What’s the Difference?
These two badges are often mixed up, but they serve different purposes:
| Amazon’s Choice | Overall Pick |
| Triggered by exact search terms | Triggered by purchasing habits |
| Requires high CTR, good in-stock rate, low returns | Focuses on long-term buyer satisfaction |
| Can appear even for new products with strong early metrics | Usually appears on seasoned, trusted products |
| Keyword-based | Behavior-based |
Common Traits:
- 4+ star rating (ideally 4.3+)
- Strong 180-day sales history
- Low return rate
- Good delivery performance
How to Get Amazon’s Choice or Overall Pick Badge
To earn Amazon’s Choice or Overall Pick, your strategy must be laser-focused. Here’s what Amazon looks for:
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Focus on One Keyword
- Pick a high-volume, relevant keyword
- Optimize title, bullets, backend search terms around it
- Align PPC campaigns to drive sales for that exact keyword
Boost Sales Velocity
- Run targeted PPC campaigns to build momentum
- Use external traffic (social media, influencers, email) to push sales
- Avoid aggressive discounting—full-priced sales matter more
Keep Returns Low
- Use honest, accurate descriptions
- Include helpful images and infographics
- Set realistic buyer expectations
Maintain High Ratings
- Aim for a 4.3+ star rating
- Automate review requests (Amazon Request a Review button, emails)
- Quickly respond to and resolve negative feedback
How One Keyword Can Win You a Badge
Badges like Amazon’s Choice and Overall Pick are tied to search behavior—not overall performance. That means:
Even if you’re not the top seller in your category, your product can still earn a badge if it dominates for a specific keyword.
Pro Tip from Ecomclips:
Start with one strong keyword and build everything—PPC, SEO, content—around it. Once you win that keyword, you can expand to adjacent keywords and multiply your reach.
Recap: How to Get Your First Amazon Badge in 2025
To summarize, here’s your blueprint:
| Badge | Strategy |
| Best Seller | Win the top rank in a subcategory through high sales volume |
| Amazon’s Choice | Dominate one keyword with high CTR, 4+ rating, strong sales |
| Overall Pick | Provide long-term buyer satisfaction (low returns, high ratings) |
Badges are not about luck. They’re about smart targeting, real value, and consistent performance.
Want to Earn Your Amazon Badge Faster?
At Ecomclips, we help Amazon sellers like you earn badges through:
- Keyword-specific SEO optimization
- High-converting product listings
- Review and return rate management
- PPC strategies that build sales velocity
Whether you’re chasing the Best Seller, Amazon’s Choice, or Overall Pick, we know what it takes to get there.
📧 Email us at info@ecomclips.com
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