How to Create Vouchers on Amazon | Amazon Seller Central

Last Updated on September 25, 2021 by

Throughout the content, we will explain Why you need to create vouchers on Amazon and How to create the vouchers on Amazon with effective screenshots. By reading this article, you will understand the benefit and be able to create a voucher by following these steps on specific products.

What is Amazon Voucher?

Amazon vouchers are a promotional feature available to sellers through Amazon Seller Central. In the online marketplace, prices on seller’s products cover the differences between the discount and listing prices. This powerful tool is surprisingly underutilized by many sellers. You may offer vouchers at any festivals including Mother’s day, Christmas day, Friendship day, New Year’s Day, etc.

The Benefits Of Offering Voucher On Amazon 

The first benefit, this will increase your sales on Amazon Seller Central. The ways of using an Amazon voucher are part of your promotional strategy that provides significant advantages over other forms of sales promotions on the site. The voucher Offer attracts or motivates buyers to buy your product.

These are the major benefits of picking Amazon voucher over other promotional tools:


The voucher page shows all the products with currently available vouchers. Buyers can browse this page to find products they may be interested in. They can then clip the voucher and add the product to their cart at the special promotional price.

Search Results: 

With Amazon’s promotional discounts, Buyers have to search the product page to see the deal. Vouchers show up on the search results pages. They are easy to identify your product page in the first place.


Visibility is important to the success of any sales promotion. Vouchers on Amazon help to catch a potential buyer’s eye in search results. As a result, this branding could be very valuable to many sellers.


Vouchers offer unique targeting opportunities for sellers. Sellers can also base targeting on viewing or buying certain ASINs, whether they be yours, a competitor’s, or related products. These benefits make Amazon vouchers stand out from other promotional tools on Amazon.

Now, this article is going to show you in detail about Creating Vouchers on Amazon with appropriate examples.

How To Create an Amazon voucher?

Vouchers on Amazon can help you sell more products on your Amazon seller account. So, you are likely to think about how you can take advantage of this tool. The process for setting up Vouchers is so easy:

Step 1: First, You have to log in to your Amazon seller central. Then go through to the Advertising  Option. And select the voucher option.

Step 2: You will have to select the “Create your first vouchers” option.

Step 3: You have to go to the 1st “Search & Add Products” option. In this section, you have to choose which of your products you want the voucher to apply. You can select a single product or multiple. You can add up to 200 ASINs to your voucher, referred to as ASINs, SKU, or Keywords. Amazon recommends selecting the products of the same category or grouping if adding multiple products.

Here, Once you find your product by searching Keyword or ASIN then click on the “Add to Voucher” option. It will automatically add to the Added to voucher section. Then click on the “Continue to next step” option.

Step 4: You have to Set “Budget & Discount”,

Here, you have to offer a certain amount of money off the selected products or a percentage off. Once you’ve chosen the type of promotion, enter the value of the discount that you offer.

Then you have to enter a budget for the voucher. This budget covers two costs: the amount of the discount and a voucher referral fee charged by Amazon. Suppose the fee is $ 0.80 per redemption. If you are selling $80 items with $10 off, each redemption of the voucher will deplete the budget by $10.80. Amazon will deactivate the voucher once the budget is 95% utilized. After setting up the budget click on the “Continue to next step” option.

Step 5: Here Set up the “Schedule and Target”,

Amazon vouchers have titles. This will usually be by which purpose you are giving off on your product like any festival day- mother’s day, fathers day, New year’s day, etc. which you can choose to be a name for the product category the voucher applies to.

And then, you must set up how much time your voucher will be available. This includes start and end dates. And then click on the “Continue to next step” option.

Step 6: The final step is to Submit your voucher. Review carefully to avoid any errors. Then click on the “Submit Voucher” option. This process is simple and easy to follow creating a new voucher. 

This method that effectively increases sales and provides an appropriate return on investment is more challenging for a seller. However, when a buyer finds an item that matches the voucher, they can apply it at checkout and save some money. And that will increase your seals.

Hope this article will help you to improve your Amazon business. If you need any assistance, please comment on the below section or contact us. We are always here to assist you.

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