Prime Day is almost here! Amazon Prime Day is an exclusive shopping event that Amazon Prime members eagerly anticipate. And let’s be honest, who doesn’t love a good discount? Prime Day is the perfect time for buyers to snatch up products at incredible prices. But here’s the exciting part for you as a seller: Prime Day can be a game-changer for your business. It’s an opportunity to create enticing discounts and showcase your products to a massive audience. Imagine the potential boost in sales and visibility you can achieve during this highly anticipated event.

Prime Day 2023

Mark your calendars for July 11 at 3 a.m. EDT, as Prime Day kicks off and runs for a full day until July 12. Amazon goes all out to make Prime Day a memorable experience for shoppers, which means it’s your chance to shine as a seller. Take advantage of this prime opportunity to attract new customers and leave a lasting impression. Prepare your inventory, fine-tune your pricing strategy, and ensure your product listings are optimized to catch the eye of eager shoppers.

Prime Day is not just about offering discounts; it’s about gaining exposure and standing out from the competition. With millions of Prime members actively searching for the best deals, your products have a chance to shine and gain valuable traction. In this blog post, you will get to know about how to create Prime Exclusive Discounts on Amazon. So get ready to make your Prime Day 2023 the most successful event by creating exclusive discounts.

How to Create Prime Exclusive Deals on Amazon

Step 1: Log in to your Amazon Seller Central account.

Step 2: Once you’re logged in, go to the Advertising tab in the top menu and select Prime Exclusive Discounts. This feature allows you to offer exclusive deals to Amazon Prime members.

Step 3: From the Prime Exclusive Discounts page, click on the Create Discount button.

Step 4: You’ll be prompted to enter discount details for your deal. Give a name for your discount deal.

Right before your eyes, you’ll spot a little checkbox that says, “Is this a Prime Day Discount?” Here’s the deal: if you give that box a click, your offer will appear only during the Prime Day event. But you can also manually set the start and end date for your deal. So today we will go for the Prime Day deal option.

Step 5: Click on the “Save and Add Products”. Here you have to add product details for your deal, such as SKUs or, the discount type. When it comes to SKUs, you can have a maximum of 500 for your prime exclusive discount. 

Now, let’s see how you can set up those discounts, we’ve got two options here: manual or bulk upload.

Manual Process

Start by entering your SKU and selecting the discount type, such as “percentage off.” Set a tempting Prime discount, like a generous 30% off, and don’t forget to specify a minimum price. Select “Add” as the action type and fill in all the necessary deal information. 

Once you’ve reviewed everything, simply click Submit Products to complete the process.

Bulk Upload

If you have a considerable amount of SKUs to upload, opting for bulk upload can save you valuable time, reduce the likelihood of errors, simplify your workflow, and enable efficient management of large volumes of information.

Start by clicking on Upload File. 

And then click on View Upload Template. A feed file will be downloaded.

Now, open that loader template. You’ll find the very same options and fields as the manual process. Fill in the file with all your product and deal information, ensuring you’ve covered every detail. Once you’ve finished, save that file.

Return to your Amazon seller central dashboard and upload the updated file. and then click on Submit Products.

Final Thoughts

Creating Prime Exclusive Deals on Amazon opens up a world of opportunities for sellers. By offering special discounts to Amazon Prime members, you can tap into a highly engaged and motivated customer base. Amazon provides visibility for your deals on the Prime Exclusive Deals page and promotes them to eligible Prime members, giving you a chance to stand out from the competition. With strategic promotion and enticing discounts, you can drive traffic to your listings, increase sales, and build customer loyalty. So, get ready to surprise Prime members with your exclusive deals and unlock the full potential of Prime Day and beyond.