How to Create Overstock Sponsored Product Campaign and Set Up Bids & Budget

Last Updated on June 18, 2022 by

Overstock is an American internet retail marketplace that Sellers sell various types of merchandises. It’s a reliable website where both sellers and buyers can get their potential profits. As new and existing seller always try to increase their profit’s through sales, it’s very crucial to boost up the total sales by adding extra effort through PPC or Advertising Sales. So, it’s very important to know how any seller can open Overstock advertising campaign, perfectly set up bids and Budget.

Overstock Sponsored Product Campaign:

There are two types of Campaign for Advertising Products. Those two types are:

1. Sponsored Products Ads

2. Showcase Ads

Today, we are going to discuss about Sponsored Products only.

How to create Overstock Sponsored Product Campaigns

At first, to open new campaign, Log In to your Overstock Account. From Overstock Dashboard Click on “Campaign Manager” under “Sponsored Products Tab”, Then click “New Campaign”.

Sponsored Products:

You can advertise your items in a Cost-Per-Click campaign. After clicking the “Get Started” in “Sponsored Products”, you will go to the next stage of opening new “Sponsored Products” campaign.

Campaign Naming

After clicking “Get Started”, you will find box for naming the campaign name. 


Then you have to set up the time period of the campaign. The Default set up has no end date. So, if you run any campaign for only limited time or events, then you have to unmark the “No End date” and set up the ending time of this campaign.


Then the Budget option comes. You have to set up the daily budget depending on maximum how much you are eager to spend for the specific items that you are advertising in this campaign. 

Product Selection Type

Overstock provide 4 way to add product in the campaigns. Those are,

  1. Quick Select
  2. Product list upload 
  3. Manual SKU input
  4. Product search

Quick Select : The default way is “Quick Select” where you can advertise your all items in one campaign. So if, you want all items to run in one campaign then you can use this way.

Product List Upload: In the Product List upload option, you have to download the entire catalog of items with Excel sheet and set their bids in the excel sheet. 

Manual SKU Input: If you have already the SKUs, then it’s very easy to select the items. You have to just input the SKU in the box given.

Product Search: It’s a new feature where you can search your items easily. You can choose “Manual SKU Input” where you have to input the Supplier SKUs of items that you want to advertise. You can set bid in here where default bid is $1.

Bids Strategy

Lastly you will find bids strategy, where you can find 2 bids strategies which are 

  1. Fixed 
  2. Adaptive 

Fixed bids won’t change by themselves in future unless you change the bids.

In Adaptive bids strategy, your bids can automatically reach up to 200% or above base on conversion. This default option which will be already selected unless you don’t change. 

At the end, you have to save and start the new campaign by clicking the “Create campaign” at the bottom of the page. You can save this campaign (Not launching the campaign) by clicking “Save & Exit” option.

Like other advertising platforms; in Overstock, campaign set up plays a huge role behind a successful PPC advertising. Campaign’s performance highly depends on how skillfully the campaign has been set up, budget, bids and other attributes. So, setting up Overstock campaign is very crucial.  

Leave a Comment



    Sign Up For Our Newsletter

    Keep yourself updated with latest trends to maximize revenues across all of your sales channels.


    What Clients Say About Us?

    Wow, their team has been great! I have been working with freelancers and remote marketing agencies for about a decade and they are among the best.

    Isaac Curtiss

    Office Furniture Outlet INC.

    Helped overcome difficult tasks that would have taken us a lot of time. We do recommend their services!

    Blake Tanner

    Tanner International INC.

    I’ve been working with Fred and his team for the past few months and have been very happy with their work.

    Dan Hawkins

    Mixles Limited

    Great help/addition to our business. All tasks are fully completed in a timely manner.

    Maurice Embry

    Sam Tucker LLC

    Used for years now and wil continue to use for many more years. I also have no doubt recommending friends and colleagues to use too.

    Nathan Reeves

    Xenons Online Limited

    Our company has worked with Ecomclips for over a year now. I’ve found the team to be very flexible, easy to coach, and adaptable. You won’t regret working with them.

    Abraham Kwan

    PG Incorporation

    The team at Ecomclips has served all my needs with excellence. They are very attentive to my requirements. Communication is fast and crystal clear. I definitely recommend them.


    Right Parts Group INC.

    So far I have hired Freddy and his team has been excellent, they are guiding me as grow my business. I will continue to work with them.

    Bev Matushewski

    FiTTeck INC.

    Excellent friendly prompt service


    Ahmedani Canada INC.

    We’ve been working with Ecomclips for a couple of years now and we are more than happy and appreciative of the their service. Definitely recommend.

    Michael Burnley

    Zooshoo INC.

    A+++ Perfect!!

    Imran Hassam

    Amedeo Apparels Limited


    Why we need UI design for Designing a Website or Mobile Apps

    UI design is the design field that focuses on the look and feel of an app or website that

    Read More

    Amazon Brand Store Design and the Benefit of having an Amazon Brand St ..

    What is an Amazon Brand Store? In order to exhibit a selection of your products, you can c

    Read More

    How to List a Single Item on BigCommerce | Grow Online Business Listin ..

    BigCommerce is a cloud-based eCommerce platform that provides individuals and businesses w

    Read More