Walmart launched on July 2, 1962. Walmart’s aim is to build a better world helping people live better and renewing the planet while building thriving, resilient communities. This means working to create opportunity, build a more sustainable future, advance diversity, equity and inclusion and bring communities closer together. Walmart online offers rich media content like videos and 360-degree spin images on their listing detail pages. This is unique. It differentiates Walmart seller central from other eCommerce marketplaces. It brought Walmart near me.
We think any buyer will love to watch 360-degree images before purchasing. This fast-growing world loves video for anything. That is a plus point for Walmart sellers too. Walmart recently announced that at the end of February 2022 Walmart.com will once again support Rich Media Enhanced Content on product pages! At this time, Walmart will only be supporting video and 360-spin images. Marketing modules, comparison charts, and other forms of Rich Media will not be supported, but Walmart has communicated its intention to support these other forms later in 2022 or early 2023.
Requirements for Adding Video on Walmart Listings
We will upload a video for the walmart.com listing. We need the following requirements. If we can maintain them, our video will be added to our Walmart listing.
The requirements are:
- File Type: MP4 (preferred) or. MOV
- Must include closed captions if there’s a script as required by Walmart
- Must include.VTT file as required by Walmart if the video includes a script
- VTT (video talk track) files look like text docs and include the time stamp associated with the words being said. This allows e-readers to follow along and allow access to all consumers
- If you do not have VTT files created and your video has dialogue, Happy Scribe is a great site to use and is inexpensive. You can both add closed captions to your video and download the VTT file.
- No more than 30MB & the last one
- No maximum length, BUT most consumers will not watch a long video unless it’s a How-To video. If it’s highlighting your product only, try to have it be less than 30 seconds. The optimum length is 10 seconds, but that is not doable for many items.
Note: if it’s a large file with a short video, there will be a lag time when consumers try to open it on the item page.
Add Video On Walmart Listings
When you will try to add a video on Walmart listings, you need to add a VTT file of the video with the video title and item information in the excel template. There are some steps we have to follow.
Step 1: Selecting The Case Subject and Downloading the Excel Template
First, you have to prepare a case about your wanting to upload a video on Walmart but of course, you have to mention the item’s order id as well. So you have to go to the Walmart help option and select – the “Contact Partner Support” option.
Next, select the “Items and Inventory” Option from all options right there. Then just click on it.
Next, go to the “Rich Media” Option.
Now click on the “Videos” option.
Next, go with the last steps, and “Open case Via e-mail”.
Now you have to download this file we have marked below.
Step 2: Preparing The Excel File to Add The Video on Walmart Listings
Just open the excel file and input the data like- items ID, GTIN, Video link, Language & Rich Media Closed Captioning URL.
Step 3: Save the Excel and upload It to Add The Video on Walmart Listings
Finally, we will just need to Save the file and upload it on Walmart to ensure that our video is added.
Don’t forget to Fill up this section where you have to prepare a case about you want to upload a video on Walmart & mention the item’s id.
Extra Tip: Don’t Forget to Check This!
We were more careful about all the steps. But before creating the case, we also collected the VTT from our trusted sources. Otherwise, Walmart will mention that issue and restrict the published video in your Walmart listing.
- Proper VTT file
- Attributes Fill In
This is a very simple process but you can’t be in a hurry while passing. We think you can also surely do the uploading video on Walmart Listings successfully.
Insights!
If you’ve been looking for an all-in-all e-commerce business solution, you should try to give your workload to Walmart. If you want to drop ship your items also in Walmart and want to enrich your listing quality, adding a video is a must in this day. Customer behaviours are changed. Product images are not enough to create purchasing decisions these days.
In the entire post, we have gone through the way to add video on Walmart Listings. We successfully tried to show you the in-depth process. If you find this post useful and handy, please share it with your friends and the e-commerce enthusiast. In our previous post, we illustrated on how you can start the Walmart Vendor, you can check out our post here. We also encourage you to write down your opinions regarding this post in the comment section. You can also share with us your experiences while adding videos to the Walmart marketplace listings
