Customer reviews tremendously impact a product’s selling potential because they provide social proof. Customers make purchase decisions influenced by product reviews. Furthermore, consistent positive reviews also impact your product ranking in the Amazon A10 algorithm.
Getting reviews is challenging for a newly launched product because Amazon blocks incentivized reviews. Apart from this, competitors may submit fake reviews which may lead to destroying your business on Amazon. To address this issue, Amazon created the vine program.
In this article, we will discuss in detail the Amazon vine program and enrollment process of Amazon Vine from Amazon seller central.
Amazon Vine
Amazon Vine Program helps sellers to generate valuable reviews from credible buyers. It enables the most trusted reviewers to post their reviews on the products. This is to help fellow shoppers make informed purchase decisions about a product as they provide honest and unbiased feedback on the product to educate the customers.
Customers who consistently write helpful reviews and develop a reputation for expertise in specific product categories (Vine Voices) are most likely to be invited into the program.
Amazon shares free products with these vine voices from participating brands and sellers.
Vine reviews are the independent opinions of Vine Voices and the selling partners cannot influence, modify or edit the reviews. Amazon does not modify or edit Vine reviews.
The vine is available in Amazon CA, DE, ES, FR, IT, JP, UK, US
Requirements to Enroll in the Amazon Vine Program
Only vendors had access to Amazon Vine program earlier. Since 2019, sellers have also had access to this feature. In order for you and your products to be eligible, you must meet the following criteria:
- You must be a Professional Seller
- You must have registered a brand in Amazon Brand Registry
- You must be identified as a brand owner
- You must have eligible FBA offers
- Have fewer than 30 reviews or ratings for the product that you want to enroll under Amazon Vine program
- The item should be available under Amazon FBA in the ‘New’ condition.
- You must have sufficient inventory.
- The enrolled product needs to have an image, title, and description on the listing page.
Products are not Eligible for Amazon Vine
The restricted products are not eligible for Amazon Vine Program. Products that require Amazon to bundle for review or delivery. Products that require reviewers to order another product to review.
For example, you can’t enroll an ink cartridge under the program, which requires a printer to conduct the review.
You also need to keep in mind that certain products are not eligible for Amazon Vine Program. These include:
- Items sold in packages
- Heavy or bulk items
- Sample goods
- Hazmat goods
- Dropship items
Benefits of Enrolling in Amazon Vine
Amazon Vine is a great option for sellers who have a low number of reviews, as well as for those sellers who have a brand registry on Amazon and are looking to bring their brand into the spotlight. Here are some benefits of the Amazon vine program.
- Increase brand awareness for newly launched products or slow-moving products
- Reviews build trustworthiness in a brand
- Products with more reviews get more sales, therefore rank high on the Amazon search results
- You will get a better understanding of how your audience perceives your product. This gives you more room to improve your product.
Vine Enrollment Fee for Sellers
Once your enrollment is complete, Vine Voices will have the opportunity to request your enrolled products to review. You will be charged a $200 enrollment fee once per parent ASIN after the first Vine review is published. You will not be charged a fee if the enrolled product does not receive any reviews within 90 days of enrollment.
Number of Reviews an ASIN can Receive Through Amazon Vine
The maximum number of reviews any ASIN can obtain in the program is 30, which means that any product may receive up to 30 reviews per ASIN.
If your product has already 5 reviews, the maximum number of reviews can acquire 25 reviews through the vine program. However, if your products don’t have any reviews, the maximum number of reviews can get on Amazon vine is 30.
How many ASINs can Enroll in the Vine Program
You are allowed to have up to five ASINs enrolled in the program at one time. Once a product is unenrolled, you can enroll in another product.
once one particular ASIN has fulfilled the number of reviews through the Vine program – other allowable ASINs can be enrolled subsequently.
After Enrolled in the Amazon Vine Program
For the first 28 days of enrollment, Amazon will only show your product to a targeted group of vine voices who typically purchase in your category. If there is still remaining inventory after 28 days. Amazon will offer it to all Vine Voice reviewers.
After you get a positive review from Amazon vine voice, it will appear as the top review with a vine voice tag.
How do You know that Your Product will be Fairly Reviewed?
Invitations are extended exclusively to those with an impeccable track record of posting reviews. Amazon determines eligibility based on the reviewer’s feedback from other customers.
Only individuals with an outstanding history of publishing reviews are given invitations. Using feedback from previous customers, Amazon decides if a reviewer is eligible.
As you read reviews on the site, you can give them a helpful rating or even flag them as offensive or false. Amazon will consider this feedback when deciding which users are deserving of invitations to the program.
You can rely on receiving a frank and thorough assessment of your product. However, this does not guarantee that it will be a favorable review, as with every review.
Cons of Amazon Vine
Amazon Vine reviewers are not obligated to leave you a positive review. Sometimes, a negative Vine review can destroy your brand new listing.
If you sell an expensive product, it may be cost prohibitive for you to give away 30 products for Vine reviewers.
Okay, now let’s walk through the process of How you can Enroll to the Amazon Vine Program.
Step 1: First, Log in to your Amazon seller central. On that page, you will find the Advertising menu tab. Click here and press the Vine option from the drop-down menu.
Step 2: On the Vine page, you need to add the ASINs that you want to add under the Vine program. Enter the ASINs and click on the Begin enrollment button. Please check the below image as a reference.
Step 3: After that, the Enrollment Details page will appears. Set up enrollment for the ASINs and give the number of units you want to make available for Vine Voice (up to 30). Verify product information. If everything is okay, please click on Enroll.
Step 4: After successfully enrolling your product, you can keep tracking the progress through the enrollment details page by selecting the Details button.
Here, you will see the enrollment details.
This is the enrollment process for the Amazon Vine Program for sellers.
To wrap up, Amazon Vine program will helps your business to the next level and this programm is perfect for newly launched or slow-moving items. No need to worry about the reviews because Amazon properly monitors the perticipations of it’s Vine voices.
We tried to go through all the key elemetns of the Amazon Vine program which will help you to understand this program. Also, you can easily enroll to this program by following our given instruction.
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