Etsy is now growing faster than ever before. It’s the high time to start selling your items on Etsy. To grow faster, you need sponsored advertising. But only running sponsored advertising won’t give you profitable sales results. Advertising campaigns need to be optimized so that you can get enough order to stay up to the profit margin. In this article we will give you some tips and tricks to look at so that you can optimize your sponsored advertising campaign in Etsy.
Optimize Listings at First: At first you need to optimize the listings. Make sure all the backend data is updated. Optimize the information and add quality images as much as possible. You need to make sure that every listing title, category, description etc all are using their full potential through optimization. Also, various information like material, size, occasion, holiday about your items need to be fulfilled so that your items can be easily found by customers.
Look into Etsy Ads performance Regularly: You need to make sure that after running sponsored ads you are looking at all advertising metrics regularly. Views, clicks, orders, spends, and revenues will give you important information to look at for making crucial decisions & adjustments.
Use Search Analytics: You can find search analytics in the marketing tab. Here find a search query that gives you an idea about how and by which keywords people are finding your items on Etsy. You can sort out keywords/search terms by the number of clicks or order to find out which tags and words are best suitable for your listings and items. Moreover, you can find out the search trend and profitable tags for better conversion.
Synchronize Between Tags and Title: You need to Synchronize between tags and titles. If any particular word/search term is already in your title, then you don’t need to add that word/search term to your tags. As there is a number limitation for adding tags on Etsy, you need to be choosy and careful. Using the same word in both title and tag will cause a waste of tag space. Use different but very relatable words in tags for maximum views.
Conclusion: Optimizing advertisements is not the full picture you need to look into. Maintaining communications with buyers, providing after-sales services, getting reviews from buyers, and earning badges are as much as crucial as optimizing advertisement.