eBay Advertising: why it needs, How to start, Ads it offer and Manual Campaigns

Last Updated on April 2, 2022 by

Over the last year, eBay Advertising has focused on ad solutions that drive sales lift, and increase market share. eBay can offer closed-loop data based on more than 200 million hours of unique searches each month. This helps brands to reach their ideal audience across all channels.

eBay Advertising: New Manual Campaigns

They are constantly updating their way of advertising & introducing new ways of advertising. Recently eBay has introduced “Manual Keywords Targeting” ads campaigns. 

In this type of campaign, a seller can target their keywords as Exact or Phrase match and bid as if they want to win the position of the ads. Also, it offers to add negative keywords.

This manual campaign is similar to the Amazon Manual campaigns. But here eBay also shows the search volume of keywords.

eBay Advertising: How to start eBay ads

Starting eBay ads is very easy. Only select eBay sellers have access to use promoted listings. eBay categories them in 2 ways.

  1. eBay Stores subscribers.
  2. Non-store sellers who have either Top Rated or Above Standard status.

If you are one of them then you can start the eBay ads.

eBay Advertising: Ads it Offers

eBay offers 2 types of ads. One is automated which they call “Promoted Listings Standard“ . This type of eBay advertising that pushes your products to the top of eBay search results & charge only after getting sales based on the percentage seller gave while running the ads.

Another new way eBay introduced it is called “Promoted Listings Advance“. Here sellers can run Manual campaigns like Amazon & target the keywords to show the ads only on those keywords. In this type of ads eBay charges based on the clicks & bid sellers give in the campaigns.

eBay Advertising: why it needs

The number of active buyers is increasing on eBay every year. eBay ended 2020 with 185m active buyers which was 11m higher from the previous year. So to have the attention of those new buyers, sellers must start the advertising. Also the Gross merchandising volume is increasing rapidly also the number of new eBay software downloads increase while the eBay sellers decreased. So it’s a good time to start advertising. By doing the advertising you can improve on the below factors.

  • Starting eBay advertising will help to improve on this below factors
  • More eBay visibility that can lead to more sales.
  • Improve products’ natural eBay search ranking.
  • New listings get boost to get traffic & sale
  • Seasonal items will able to get the extra benefit 
  • Get rank on certain keywords

eBay is a growing platform now & it’s high time for any seller to enter this eCommerce site. As they update the system  & also new buyers are entering this platform. 

So, don’t hesitate to ask if you have any queries on any advertising field of eCommerce. Please let us know if you face any issues. We are always here to hear from you.

Leave a Comment



    Sign Up For Our Newsletter

    Keep yourself updated with latest trends to maximize revenues across all of your sales channels.


    What Clients Say About Us?

    Wow, their team has been great! I have been working with freelancers and remote marketing agencies for about a decade and they are among the best.

    Isaac Curtiss

    Office Furniture Outlet INC.

    Helped overcome difficult tasks that would have taken us a lot of time. We do recommend their services!

    Blake Tanner

    Tanner International INC.

    I’ve been working with Fred and his team for the past few months and have been very happy with their work.

    Dan Hawkins

    Mixles Limited

    Great help/addition to our business. All tasks are fully completed in a timely manner.

    Maurice Embry

    Sam Tucker LLC

    Used for years now and wil continue to use for many more years. I also have no doubt recommending friends and colleagues to use too.

    Nathan Reeves

    Xenons Online Limited

    Our company has worked with Ecomclips for over a year now. I’ve found the team to be very flexible, easy to coach, and adaptable. You won’t regret working with them.

    Abraham Kwan

    PG Incorporation

    The team at Ecomclips has served all my needs with excellence. They are very attentive to my requirements. Communication is fast and crystal clear. I definitely recommend them.


    Right Parts Group INC.

    So far I have hired Freddy and his team has been excellent, they are guiding me as grow my business. I will continue to work with them.

    Bev Matushewski

    FiTTeck INC.

    Excellent friendly prompt service


    Ahmedani Canada INC.

    We’ve been working with Ecomclips for a couple of years now and we are more than happy and appreciative of the their service. Definitely recommend.

    Michael Burnley

    Zooshoo INC.

    A+++ Perfect!!

    Imran Hassam

    Amedeo Apparels Limited


    How to List Items on Wish Manually | Step-by-Step Guide for Beginners

    Wish is an American-based online e-commerce platform. It is a perfect eCommerce platform t

    Read More

    How To Print Shipping Labels In Bulk Or Single from Linnworks

    How To Print Shipping Labels In Bulk Or Single from Linnworks

    Linnworks is one of the greatest tools that allows you to list items, manage inventory, an

    Read More

    Customize Your eBay Store | eBay Store Management Guide

    As we all know, eBay is one of the most popular online marketplaces around the globe. If y

    Read More