Amazon PPC

Amazon PPC, or Pay-Per-Click advertising, serves as a powerful tool for sellers and brands to boost their online product sales. In essence, it operates as an advertising model where sellers can create targeted ad campaigns for their products. Each time a potential customer clicks on one of these ads, a small fee is charged to … Read more

Hey there, fellow Amazon seller! Let’s talk about Amazon PPC strategy – it’s like the engine that drives traffic and boosts sales on the platform. In the fast-paced world of Amazon, keeping up with the latest advertising tricks is key to making the most of your investment.  In this guide, we’ll dive into some fresh … Read more

Pausing your Amazon advertising campaign for high ACoS seems like a quick solution, but wait! In Amazon PPC advertising, pausing campaigns can feel like a quick fix for high Amazon ACoS or low conversion rates. But before you hit the pause button, consider that pausing campaigns can have hidden outcomes that impact not just your … Read more

The Search Query Performance AKA, the SQP; think of it as your shopper mind-reading device. This report unveils the magic keywords they crave, empowering you to sprinkle them like fairy dust across your listings. Poof! Your brand shines brighter than a diamond in a coal mine. If you are a brand-registered seller on Amazon, and … Read more

Amazon PPC Ads have been always great for new sellers to get initial impressions and clicks. Amazon-sponsored Ads have a variety of ranges for product advertising. if you are a brand registered seller on Amazon, you might already be using the Sponsored brand Ads on your PPC campaigns. However, Amazon has introduced a new feature … Read more

Amazon sellers often encounter problems with certain products. The sales for these items stay consistently low, and sellers find it challenging to increase them. These products seem stuck in one place, even though there’s plenty of room for improvement in sales. Before finding solutions, it’s important to know why some products (ASINs) don’t sell well. … Read more

Amazon is bringing a new update for sponsored brand campaigns. Every seller must follow the instructions to update their brand campaigns to run those campaigns smoothly. And that’s the Amazon brand ads’ custom image update requirements. Amazon will stop traffic to every brand campaign without a custom image. Amazon Brand Ads are tools that help … Read more