Your product is great, but no one is finding it on Amazon — why? You’ve spent months sourcing the perfect product. Your photos are professional, your price is competitive, and your inventory is ready. But here’s the hard truth: if you haven’t done proper Amazon keyword research, your listing might as well be invisible. 70% … Read more
What if a simple fulfillment change could double your profit margins on Amazon? Many sellers don’t realize that becoming an Amazon FBM seller could mean better margins, more control, and greater flexibility than what they’re getting with FBA. Here’s the thing: choosing between FBA and FBM isn’t just about logistics. It’s about your entire business … Read more
You’ve heard the stories. The next-door neighbor tells you that he or she is easily making $5,000 a month from their Amazon side hustle. One of my friends left his corporate job to be a full-time seller on the platform. You are still getting those TikTok videos of people who showcase their Amazon seller dashboards. … Read more
Amazon has quietly launched one of its biggest advertising shifts in years with Amazon Rufus AI, introducing AI-driven prompt search advertising that is reshaping how Amazon ads work. With Rufus AI Amazon, Sponsored Products and Sponsored Brands are no longer static placements. Instead, they now appear within a smart, interactive shopping assistant that answers customer … Read more
If your Amazon listings don’t include video yet, you’re leaving conversions on the table. Amazon listing videos are already helping top-performing sellers stand out and convert more shoppers. As buying behavior becomes increasingly visual and attention spans get shorter, images and bullet points alone are no longer enough to earn trust. Buyers want to see … Read more
Let’s be honest. When Amazon launched Rufus, half the sellers panicked and the other half completely ignored it. I get it. Every year, there’s a “new thing” that’s supposed to change everything. But here’s what’s different this time: Rufus isn’t going away. And while you don’t need to drop everything and rewrite your entire catalog … Read more
If you think your Amazon listing is the only thing Amazon checks before deciding whether to suppress, flag, or even shut down your product, you’re already at risk. Because in 2026, Amazon’s AI doesn’t just read your listing, it scans your entire online footprint. Your Shopify product page, your Facebook ads, your influencer posts, your … Read more
Many Amazon sellers don’t realize they’re leaving money on the table, driving up ad costs, and slowing their growth by treating SEO and PPC separately. SEO and PPC actually work best together. PPC brings traffic fast and tells Amazon what buyers want. SEO makes sure your listing converts that traffic and stays visible long-term. When … Read more