Best practices for Amazon a+ content to keep your brand ahead of others

Last Updated on June 3, 2022 by

Amazon A+ content is one of the most effective and important ways to increase customer trust, boost conversion rates, and acquire a higher ranking on Amazon SERPs.

What is amazon a+ content?

Amazon A+ content refers to a listing’s product description of registered brand owners, which allows them to tell their brand story with enhanced image and video content.

What does amazon a+ content consist of?

An A+ content page will contain:

Varied, multiple images of a product, which includes product photos shot in close-ups, different angles, and other lifestyle shots.

Precise, informative, and yet the short introduction of the product. This could be within 100 words or fewer.

A clear and attractive list of bullet points, where every line makes an impact on the buyer and explains the benefits.

Concise paragraphs with clear, scan-able headers, which explain more about the product features, specifications, and benefits.

A section called “What’s in the box,” lists all the product’s components so that a buyer is aware of what he or she is buying.

Apart from the above, other elements include 360° product views, a matrix (comparison chart), and videos for cross-selling the items within the product family.

Who can create amazon a+ content?

Initially, Amazon A+ content was only available to suppliers, and sellers could only utilize EBC (Amazon Enhanced Brand Content), a rudimentary product that allowed sellers to add more information to their description with a limited number of photographs. Amazon has now enabled A+ content for brand-registered vendors.

Best practices when utilizing amazon a+ content

Deliver brand identity/tell your brand’s story

To set yourself apart from your competition, you should always clearly identify your brand on product detail pages. Amazon’s A+ Content provides companies more control over their visual identity and allows them to elaborate on product specifics. This ensures consistent branding across all channels and establishes the product’s legitimacy on Amazon. A+ Material gives brands a one-of-a-kind opportunity to use visual content to communicate their narrative, emphasize critical characteristics, and expand on product specs.

Use high-resolution lifestyle photographs and infographics

Images of your items may be used as marketing tools to advertise and showcase them. Pictures are more convincing than text when it comes to selling. When it comes to showcasing your brand, always utilize high-quality photographs to guarantee you are putting your best foot forward. In your A+ Content, you should include at least four photos of each product. Provide these high-quality photographs to assist buyers to imagine how it would feel to own your items, and include lifestyle images and infographics in the mix.

Cross-sell products

Cross-selling accounts for up to 35% of Amazon’s income, according to the company. Upselling is also responsible for 4% of all eCommerce sales, according to another survey. As a result, this is a section of the A+ Content that you should fully utilize! A module offered in the A+ Content on Amazon is called side-by-side comparisons. Side-by-side comparisons between the different product models can be a powerful way to upsell. 

A side-by-side comparison chart is an excellent approach to emphasizing essential aspects of each product so that customers can select the best option for their needs. This will encourage people to purchase from your company. Cross-selling items on various ASINs can help you enhance sales margins.

Amazon SEO

A+ Content improves the user experience on your listing page, resulting in increased sales and Amazon SEO value. Ranking high will be useless if your items aren’t turning into sales. Users may make better-informed purchasing selections by using A+ Content with visuals and comparative information. Which, in turn, can improve your conversion rates.

A+ contents not only aid with conversions, but they also allow you to insert more keywords in the backend search terms without using a text box! Our team suggests that you use the backend section for each picture in your A+ content; as of this writing, each image is limited to 100 characters.

Create and experiment

Select the ASINs you wish to examine. To guarantee that you have enough samples to confirm your results, use ASINs that receive a lot of traffic.

Choose what you wish to put to the test. Create your hypothesis based on the variables that affect your results. Images, headlines, and descriptions are just a few of the indicators that must be monitored.

Make two copies of your hypothesis to test, and run the experiments for a certain amount of time. Amazon clearance might take anywhere from 2 to 7 days. Furthermore, you may currently test your trials for 4, 6, 8, and 10 weeks.

You may choose the timeline based on your final goals.

Repeat and improve/(A/B testing)

Experiments that run for a shorter period of time will help you to make swift business judgments. Experiments were undertaken over extended periods of time, on the other hand, yield dependable results.

Amazon provides you with an analytical report with advice and recommendations every few days.

A/B testing is not a one-time endeavor. Your constant efforts to tailor your A+ content for your audience will reap optimal results for your brand.

Now that you’ve gone through how to create the Meaningful A+ content which keeps your product ahead and adds brand value.

In this article, we have tried to explain how you can create minimalistic yet professional A+ content.

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