If you thought you missed the Amazon gold rush or the Walmart wave, think again. In 2025, Best Buy is officially opening its doors to third-party sellers—and this might just be the biggest new eCommerce opportunity in years. Whether you’re a seasoned Amazon seller or just starting your online selling journey, this new marketplace could be your chance to gain first-mover advantage on a trusted retail platform with millions of loyal customers.
Best Buy’s return to the third-party marketplace model isn’t just a random pivot—it’s a strategic move backed by years of testing, tech upgrades, and market demand. Let’s dive into how it works, what to sell, and how to prepare for a successful launch on the Best Buy Marketplace.
Why Is Best Buy Relaunching a Marketplace in 2025?
Best Buy first experimented with a US-based third-party marketplace back in 2011—but shut it down by 2016 due to weak traction and intense competition from Amazon. However, what many sellers don’t know is that Best Buy quietly ran a successful marketplace in Canada for years. Now, in 2025, they’re bringing a smarter and more seller-friendly version back to the US.
Unlike before, this time Best Buy isn’t just dipping its toes in. They’re going all in with a marketplace that’s powered by modern tech, focused on seller experience, and backed by strong brand trust (90% among US shoppers) and over 1 billion annual site visits. This isn’t just another platform—it’s a serious contender.
What Is the Best Buy Marketplace, and How Does It Work?
The Best Buy Marketplace is Best Buy’s new initiative that allows third-party sellers to list and sell products directly on BestBuy.com and the Best Buy mobile app—without needing to be a supplier or vendor. In short, it’s their version of Amazon and Walmart Marketplace, but with a focus on electronics and lifestyle products.
The platform is powered by Mirakl, a trusted marketplace technology provider used by brands like Macy’s and Kroger. This means sellers will have access to real-time tools for syncing inventory, managing listings, handling orders, and scaling operations efficiently. You’ll have everything you need to launch, grow, and compete—all in one place.
Best Product Categories to Sell on Best Buy Marketplace
Not every product will be accepted at launch, so it’s crucial to start with categories Best Buy is already trusted for. This isn’t a free-for-all marketplace. Instead, it’s carefully curated to maintain brand integrity and consumer trust.
Focus on These High-Opportunity Categories:
- Electronics & gadgets
- Computer and smartphone accessories
- Home office essentials
- Health tech (e.g., smartwatches, wearables)
- Gaming gear and accessories
- Home lifestyle products with a tech angle
If your products overlap with these categories, especially those tied to tech or home living, you’re already a great fit for the platform.
5-Step Seller Strategy to Launch Successfully on Best Buy
Getting in early is key—but getting in prepared is even more important. Here’s a step-by-step guide to help you get started the right way.
1. Visit BestBuy.com to Understand the Onboarding Process
Check out Best Buy’s official seller portal and stay updated on onboarding requirements and launch timelines. The sooner you register, the earlier you can position your brand ahead of the competition.
2. Choose Winning, Conversion-Friendly Products
Focus on products that are tech-relevant, offer clear value, and are already popular in eCommerce marketplaces. Best Buy customers expect quality and performance, so bring your best listings.
3. Optimize Your Listings from Day One
Use clear, high-quality images (at least 1000x1000px), keyword-rich titles, and informative bullet points. Treat this just like Amazon—SEO and presentation matter.
4. Plan Your Fulfillment Strategy
Whether you use a 3PL or handle in-house shipping, fast and reliable delivery will be essential. Don’t overlook returns and customer service—they’re key to keeping your seller status healthy.
5. Build Brand Trust Early
Design clean packaging, collect early reviews, and launch UGC content to build brand presence both on and off the platform. Shoppers already trust Best Buy—make them trust you too.
Watch the full breakdown in the video:
What’s Coming Next for Best Buy Marketplace?
This isn’t just a launch—it’s the beginning of a multi-year expansion. Best Buy is already working on adding new features and seller tools, including:
- New product category expansions (home fitness, pet products, etc.)
- Sponsored ads and PPC tools
- Seller dashboards with advanced analytics
- Coupon promotions and loyalty program integration
- Seamless mobile app shopping experiences
Getting in early means you’ll grow with the platform—not scramble to catch up later. And just like the early Amazon and Walmart sellers, first-movers will dominate.
Why Sellers Should Pay Attention Now
Every few years, the eCommerce landscape shifts—and those who move early win big. Amazon in 2012. Walmart in 2019. Now, Best Buy in 2025. With strong brand loyalty, tech-savvy shoppers, and a proven infrastructure, this is your second chance to get in on the ground floor of something big.
Need Help Getting Started? Ecomclips Can Guide You from A to Z
At Ecomclips, we’ve helped sellers scale across Amazon, Walmart, eBay, and now Best Buy. From onboarding to product selection, listing optimization, and growth strategy—we’re your one-stop partner to launch and scale effectively on the Best Buy Marketplace.
Let our experts handle the heavy lifting so you can focus on growing your brand.
📞 Contact us today to launch your Best Buy store the right way!
Email Us: info@ecomclips.com Want more marketplace strategies, tutorials, and insights?
🔔 Subscribe to Ecomclips on YouTube and stay ahead in eCommerce.